Which stage of the PLC will promotional expenditure be high in an attempt to respond to increasing competition?

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Marketing MCQ Marketing In which stage of the PLC will promotional expenditures be high in an attempt to respond to increasing competition?

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In which stage of the PLC will promotional expenditures be high in an attempt to respond to increasing competition?
In which stage of the PLC will promotional expenditures be high in an attempt to respond to increasing competition?
Learn More :
In which stage of PLC the promotional expenditures are highest?
At which stage are the profits the highest in a PLC?
During which stage of the product life cycle does the company attempt to maximize market share?
Which stage in the product life cycle is usually the longest?

In which stage of the PLC will promotional expenditures be high in an attempt to respond to increasing competition?

In which stage of the PLC will promotional expenditures be high in an attempt to respond to increasing competition?

A) growth
B) decline
C) maturity
D) product development
E) adoption

Answer: A

Learn More :

In which stage of PLC the promotional expenditures are highest?

Maturity stage is characterised by the market acceptance of the product and its broader reach.

At which stage are the profits the highest in a PLC?

Maturity Stage This is the point of the PLC where you will maximise your profits. The rate of sales will start to decrease now as the majority of your market will have bought it already if they were planning to.

In the introduction stage, for example, your marketing efforts will likely be focused on building brand and product awareness, as well as establishing and connecting with a target market. Yet in the maturity stage, you'll be fighting to maintain market share.

Which stage in the product life cycle is usually the longest?

The maturity stage is usually the longest of the four life cycle stages, and it is not uncommon for a product to be in the mature stage for several decades.

stage plc promotional expenditure high attempt respond increasing competition

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