Marketing and advertising include many words that can be difficult for common people to understand. Likewise, many people think that the word Customer and Consumer have a similar meaning, but they have a different meaning from the marketer’s viewpoint, though they sound similar. There are various situations where we can understand that the customer and consumer can be the same person, but these words altogether have a different meaning. Show
Every human being on earth is either a consumer or a customer, in some way or the other and they are commonly misunderstood. However, a consumer is someone who consumes or uses the goods, and the customer is someone who purchases the commodity and makes the payment. Click here to learn the difference between Management and Entrepreneurship Sometimes, both the customer and consumer, are the same individual, when an individual buys good for their personal use. However, they are not similar, therefore, this article will help you understand the difference between the two. All the marketing processes are aimed towards influencing customers’ behaviour, which means to influence the customer so that they take desired action expected by marketers. Another important feature in the discussion between consumer vs customer is that customers can also be businesses that purchase and then resell goods or merchandises. In such concern, they are only customers and not consumers of the goods they buy because they are reselling it to the consumer to ultimately utilise the product. So let’s understand in this article what are the points that make the word customer and consumer different from each other. Who is a Customer?A customer is a person who buys goods and services regularly from the seller and pays for it to satisfy their needs. Many times when a customer who buys a product is also the consumer, but sometimes it’s not. For example, when parents purchase a product for their children, the parent is the customer, and the children are the consumer. They can also be known as clients or buyers. Customers are divided into two categories:
Further, according to an analysis of the product satisfaction and relationship with the customers, the customers are divided into three kinds-
Do you know? What is the difference between dealer and distributor Who is a Consumer?A consumer is someone who purchases the product for his/her own need and consumes it. A consumer cannot resell the good or service but can consume it to earn his/her livelihood and self-employment. Any person, other than the buyer who buys the product or services, consumes the product by taking his/her permission is categorized as a consumer. In simple word, the end-user of the goods or services is termed as a consumer. All individuals who engage themselves in the economy is a consumer of the product. For instance, when a person buys goods from a grocery store for their family, you become a customer, as you are only purchasing the commodities. But, when they feed the grocery to other members of the family, they become the consumer. Given below in a tabular column are the difference between Customer and Consumer.
Quick link: Difference between Sales and Marketing Types of CustomersIn business, customers play a vital role. In fact, customers are the actual boss and responsible for a company to make a profit. A few different types of customers are:
Related link: Difference Between Wholesale and Retail Types of ConsumersA service or product producing firm has to recognise different types of consumers when they target them with its product to gain profits. Some of the different types of consumers are:
Explore link: Commerce free resources for 2019 class 11 and 12 Why consumers are important?The importance of consumers in various avenues is presented below:
The above mentioned concept about ‘Difference between Customer and Consumer’ is given in detail for Commerce students. To know more, stay tuned to BYJU’S. Which of the following is a main difference of business markets from consumer markets?Business markets segment their businesses based on the industry, ownership, level of technology and end market reached. On the other hand, consumer markets segment their businesses based on demographic, behavioristic, psychographic and geographic characteristics.
Which of the following is not a characteristic of business markets Mcq?The option which is not the characteristic of the Business market is option D: The high level of promotion. The business market is where items or services are sold to other businesses so that they can be used in the final product.
Which of the following is not a criteria for segmenting consumer markets Mcq?Answer and Explanation: The correct answer is C. Competitive position. A competitive position is not an evaluation criteria when considering market segmentation, although improving a company's competitive position is an expected outcome and reason for considering segmenting customers into groups.
What are the differences between consumer and business purchases?Consumer purchase refers to buying behavior of individuals and households who buy products for their consumption while business purchases are when businesses purchase goods and services for end utilization.
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