Which communication model focuses on how audience members get meaning out of media content?- Reception Model: How audience members derive and create meaning out of media content.
What are the types of mass communication theory?Let's look at five fundamental theories of mass communication: 1) the magic bullet theory, 2) two-step flow theory, 3) multi-step flow theory, 4) uses and gratification theory, and 5) cultivation theory.
Which theory states that public discourse is set by the media group of answer choices?Agenda-Setting Theory
Under this theory, the issues that receive the most attention from media become the issues that the public discusses, debates, and demands action on. This means that the media is determining what issues and stories the public thinks about.
Is the SMCR model known as the transmission model?The SMCR model is also known as the transmission model. One problem with studying the mass media is that all-new problems pop up every time a new medium comes along; it's useless to look to the past for explanations.
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