The concept of framing is related to the agenda-setting tradition but expands the research by focusing on the essence of the issues at hand rather than on a particular topic. The basis of framing theory is that the media focuses attention on certain events and then places them within a field of meaning. Framing is an important topic since it can have a big influence and therefore the concept of framing expanded to organizations as well. Show
In essence, framing theory suggests that how something is presented to the audience (called “the frame”) influences the choices people make about how to process that information. Frames are abstractions that work to organize or structure message meaning. The most common use of frames is in terms of the frame the news or media place on the information they convey. They are thought to influence the perception of the news by the audience, in this way it could be construed as a form of second level agenda-setting – they not only tell the audience what to think about (agenda-setting theory), but also how to think about that issue (second level agenda setting, framing theory). The theory was first put forth by Goffman, under the title of Frame Analysis (link to PDF of article). He put forth that people interpret what is going on around their world through their primary framework. This framework is regarded as primary as it is taken for granted by the user. Its usefulness as a framework does not depend on other frameworks. Goffman states that there are two distinctions within primary frameworks: natural + social. Both play the role of helping individuals interpret data. So that their experiences can be understood in a wider social context. The difference between the two is functional. Natural frameworks identify events as physical occurrences taking natural quote literally and not attributing any social forces to the causation of events. Social frameworks view events as socially driven occurrences, due to the whims, goals, and manipulations on the part of other social players (people). Social frameworks are built on the natural frameworks. These frameworks and the frames that they create in our communication greatly influence how data is interpreted, processed, and communicated. Goffman’s underlying assumption is that individuals are capable users of these frameworks on a day to day basis. Whether they are aware of them or not.  An actual frame. Framing techniques per Fairhurst and Sarr (1996):
Framing is in many ways tied very closely to Agenda Setting theory. Both focus on how media draws the public’s eye to specific topics – in this way they set the agenda. But Framing takes this a step further in the way in which the news is presented creates a frame for that information. This is usually a conscious choice by journalists – in this case a frame refers to the way media as gatekeepers organize and present the ideas, events, and topics they cover. Framing is the way a communication source defines and constructs a any piece of communicated information. Framing is an unavoidable part of human communication – we all bring our own frames to our communications. Sources + further reading:
Which term refers to a model or frame of reference for helping people organize and interpret the world quizlet?Paradigm. (1)the fundamental models or frames of reference we use to organize our observations and reasoning;(2) a model or frame of reference through which to observe and understand; (3) not an objective fact of nature, but a point of view.
Which term refers to a model or scheme for helping people organize and interpret the world?In understanding our world, we learn about it, but we also learn from it. A paradigm is a way of organizing and condensing sensory information . Like learning in general, paradigms help in the study of physical science by helping us to organize information and understand our world.
What is a fundamental model or frame of reference that we use to organizes our observations and reasoning?Some Social Science Paradigms
But underlying these differ- ent explanations, or theories, are paradigms—the fundamental models or frames of reference we use to organize our observations and reasoning. Paradigms are often difficult to recognize as such because they are so implicit, assumed, taken for granted.
What are examples of paradigms?For example, the scientific method itself is a paradigm (though which "science" views the world: a traditional Western, empirical, quantitative approach to studying things). Another example of a paradigm is the theory of evolution.
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Which term refers to a model or frame of reference for helping people organize and interpret the world?
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