Show Recommended textbook solutions Myers' Psychology for AP2nd EditionDavid G Myers 900 solutions Understanding Psychology, Student Edition1st EditionRichard A. Kasschau 820 solutions Psychology: Principles in Practice1st EditionSpencer A. Rathus 1,024 solutions Psychology1st EditionHOUGHTON MIFFLIN HARCOURT 1,007 solutions What is the elaboration likelihood model of persuasion?The elaboration likelihood model of persuasion (ELM) is essentially a theory about the thinking processes that might occur when we attempt to change a person's attitude through communication, the different effects that particular persuasion variables play within these processes, and the strength of the judgements that ...
What are the two routes of persuasion?There are two primary routes to persuasion. The central route to persuasion uses facts and information to persuade potential consumers. The peripheral route uses positive association with cues such as beauty, fame, and positive emotions.
What is the elaboration likelihood model quizlet?The elaboration likelihood model proposes that two distinct routes of persuasion are used to process persuasive messages. Occurs when interested people focus on the arguments, consider facts and figures, and respond with favorable results.
What are the two routes of thinking in the elaboration likelihood model Why is this important to consider when preparing a persuasive speech?The model consists of two routes: the central route to persuasion, which is when people elaborate on a persuasive argument, listening carefully and thinking about the logic behind the message; and the peripheral route to persuasion - when people do not elaborate on a persuasive argument and instead are swayed by ...
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The elaboration likelihood model of persuasion includes the ______ route and the ______ route.
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