In which stage of a product’s life cycle would the least money be invested in product promotion?

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In which stage of product life cycle would be the least money be invested in product promotion?
What is the difference between promotion and promotional mix?
Which of the following is an advantage of personal selling over advertising in the promotional mix Mcq?
What is the ultimate goal of the promotion of a product?

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Question: In which stage of a product’s life cycle would the least money be invested in product promotion?

A. Growth
B. Introduction
C. Decline
D. Maturity

Answer

Answer C. Decline

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A place for buying and selling activities is called

The exchange value of a good service in terms of money is

Selling the same product at different prices is known as

The words used to convey the advertisement idea is

Advertisement promotes

Agricultural products are

The orange juice manufacturers know that orange juice is most often consumed in the mornings. However, they would like to change this and make the drink acceptable during other time periods during the day. Which form of segmentation would they need to work with and establish strategy reflective of their desires

The typical method of retail operation used by supermarkets and catalog showrooms is called

Marketing creates profit by creating ___ to the buyer

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18 Questions | By SchlenkerJ | Last updated: Aug 16, 2022 | Total Attempts: 1866

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What do you know about marketing? Take this marketing quiz now. Marketing can be defined as the activity of presenting and advertising a company’s products in a way that gets attention. Get ready and test your knowledge and understanding of how marketing works and its variations with these interesting questions. We wish you all the best, and we hope you score the highest marks and learn something from this quiz! Go for it!

1.
Which of the following statements best defines the term promotional mix?
- A.
  The way in which businesses combine promotional methods
- B.
  The "magic formula" used in developing promotional plans
- C.
  The confusion of too many professional techniques
- D.
  The rotation technique used for promoting employees
2.
Any paid form of nonpersonal presentation of ideas, images, goods, or services is known as?
- A.
  Sales promotion
- B.
  Personal selling
- C.
  Publicity
- D.
  Advertising
3.
VISA promotes its services on other companies' websites. These promotions are examples of:
- A.
  Publicity
- B.
  Sales promotions
- C.
  Advertizing
- D.
  Personal selling
4.
Which of the following is an example of personal selling?
- A.
  A salesperson places an ad in a local newspaper.
- B.
  A business manager holds a press conference to explain a new product.
- C.
  A financial planner discusses retirement plans with a group of employees.
- D.
  An employee hands out coupons to customers who are attending a trade show.
5.
Which of the following is an advantage of personal selling over advertising in the promotional mix:
- A.
  Immediate feedback
- B.
  Less costly per contact
- C.
  Less flexible
- D.
  No face-to-face contact
6.
On a per contact basis, which of the following elements of the promotional mix is most expensive:
- A.
  Advertising
- B.
  Publicity
- C.
  
  Sales promotion
- D.
  Personal selling
7.
Personal Selling would be a cost-effective form of promotion for which of the following products?
- A.
  Newspaper
- B.
  Garden rake
- C.
  Laptop computer
- D.
  Soft drink
8.
Johnson Quittles developed a new digital music player that made them innovators in the music industry. Considering the life cycle stage of the product, the company should design a promotional mix that will?
- A.
  Phase out the product
- B.
  Compare competing products
- C.
  Inform customers about the new product
- D.
  Be competitive with companies making similar products
9.
In which stage of a product's life cycle would the least money be invested in product promotion?
- A.
  Growth
- B.
  Pioneering
- C.
  Decline
- D.
  Maturity
10.
What form of promotion is generally emphasized for complex, technical products sold to industrial users?
- A.
  Sales Promotion
- B.
  Advertising
- C.
  Personal Selling
- D.
  Publicity
11.
When planning the promotional mix, a business should consider which of the following target market factors?
- A.
  The company history
- B.
  The type of product
- C.
  The stage of the products life cycle
- D.
  The type and number of customers and their locations
12.
If a manufacturer has chosen to advertise on national radio and in magazines, which of the following factors has influenced the promotional mix:
- A.
  Need for face-to-face promotion
- B.
  The geographical location of the market
- C.
  
  Limited promotional funds
- D.
  Technical aspects of the product
13.
When the promotional mix for a product is affected by the path the product takes from the producer to the ultimate consumer, the mix is being influenced by the product's
- A.
  Consumers
- B.
  Life cycle
- C.
  Market
- D.
  Distribution channel
14.
The Sandlot Company promotes its products to intermediaries who then promote the products to customers. The Sandlot Company is using a _______ promotional strategy.
- A.
  Push
- B.
  Pull
- C.
  Increasing
- D.
  Decreasing
15.
Cool Cola recently developed a new flavor of the soda. The company has generated customer interest in the new product via television commercials and coupons. As a result, wholesalers and retailers are buying the new soda from Cool Cola to meet customer demand. This is an example of a ___________ promotional strategy.
- A.
  Increasing
- B.
  Decreasing
- C.
  Pull
- D.
  Push
16.
Should businesses rely solely on their previous promotional mixes?
- A.
  No, promotional budgets decrease each year.
- B.
  No, there may be other, more successful mixes to try.
- C.
  Yes, there is usually one promotional mix that is best.
- D.
  Yes, what has worked in the past will work in the future.
17.
Competing businesses within the same industry usually react to each other's promotional mixes by
- A.
  Trying not to outdo each other
- B.
  Reducing their promotional budgets
- C.
  Playing follow the leader
- D.
  Changing distribution channels
18.
Which of the following is an overall goal of the promotional mix?
- A.
  To decrease operating expenses
- B.
  To convey a message inexpensively
- C.
  
  To persuade consumers to buy
- D.
  To have the right goods available

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In which stage of product life cycle would be the least money be invested in product promotion?

They are in the decline stage of their life cycles. Their promotional mix should emphasize personal selling. Examples of these products are computers and automobiles. Sales promotion could promote these products successfully.

What is the difference between promotion and promotional mix?

Promotion is also defined as one of five pieces in the promotional mix or promotional plan. These are personal selling, advertising, sales promotion, direct marketing, and publicity. A promotional mix specifies how much attention to pay to each of the five factors, and how much money to budget.

Which of the following is an advantage of personal selling over advertising in the promotional mix Mcq?

Personal selling is more effective than advertising when the customer base is small and widespread. Small because the sales force cannot reach every individual and widespread so that multiple salesmen can cover different areas and sell their products or services to people of that area.

What is the ultimate goal of the promotion of a product?

The main goal of promotion is to increase sales. Product placement is growing form of advertisement used in films , television shows and the live theater.

stage products life cycle money invested product promotion

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