Advertising appeals should have three characteristics. These characteristics are __________. Show a) to be believable, to be distinctive, and to be consumer generated Sets with similar termsWhat type of advertising is heavily used for new product category introductions?Pioneering advertising is heavily used in the introductory stage of product life cycle when a new product is launched. The goal of using competitive advertising is to influence demand for a specific brand.
What are the two major elements of advertising strategy?The basic elements of the plan are 1) the product itself and its advantages, 2) the customer and his or her characteristics, 3) the relative advantages of alternative routes whereby the customer can be informed of the product, and 4) the optimization of resulting choices given budgetary constraints.
What is the intent of advertising quizlet?What is the purpose of advertising? It is to persuade the public to buy a product or a service or to adopt a point of view. Moreover an ad must give information and at the same time attract attention.
Which element of the promotional mix is most effective in building up buyers preferences convictions and actions?Personal Selling:
Effective at building buyers preferences, convictions and actions. Cost per person is high, most expensive promotional tool.
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Annual reports, brochures, articles, and company newsletters all represent which type of pr tool?
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