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Terms in this set (20)Which statement is a reason why many retailers are creating and promoting their own captive brands? a. Captive brands carry evidence of a store's affiliation and are available everywhere. A captive brand strategy allows retailers to ask a price similar or equal to manufacturers' brands Product line width refers to the number of product items in a product line. False A relatively inexpensive item that merits little shopping effort is called a(n) ______________. convenience product ________________ identifies a product by class or type and cannot be trademarked. A generic product name Which of the following refers to a specific version of a product that can be designated as a distinct offering among an organization's products? a. Specialty product Product item The term product refers to a tangible good. Services and ideas are not classified as products because of their intangible nature. False A(n) ________________ is a brand name owned by a wholesaler or a retailer. private brand A(n) _________________ is a product that requires comparison shopping because it is usually more expensive than a convenience product and is found in fewer stores. shopping product Which of the following best defines an unsought product? a. A product unknown to the potential buyer or a
known product that the buyer does not actively seek A product unknown to the potential buyer or a known product that the buyer does not actively seek ___________ is a name, term, symbol, design, or combination thereof that identifies a seller's products and differentiates them from competitors' products. A brand Insurance, burial plots, and similar items fall under the convenience product category. False; unsought products The three most important functions of packaging are to contain and protect products; promote products; and facilitate the storage, use, and convenience of products. True The elements of a brand that cannot be spoken are called ____________. a brand mark The key distinction between consumer products and business products is their intended use. True Salespeople actively seek leads for selling unsought products to potential buyers. True Identify which statement about global branding strategies is true. a. Using different brand names in different markets means that a company is not
an example of localization. A one-brand-name strategy is useful when a company markets mainly one product
Which of the following statements is true of a specialty product? a. It is widely distributed in a geographic area so that sufficient quantities can be sold. It is marketed using selective, status-conscious advertising to maintain its exclusive image If a product is modified by reducing its quality, the marketer's likely intent is to: a. increase brand loyalty. allow a manufacturer to lower the price of the product. The term product refers to which of the following? All of the above are correct. All products that an organization sells constitute its ______________. a. product mix width product mix Sets with similar termsChapter 10: Product Concepts29 terms HoldenG ch 1041 terms megpkell Marketing Ch. 1021 terms bridget_anne3 MKTG chapter 1054 terms Nathan_Gaskin3 Sets found in the same folderMarketing Quiz-Chapter 620 terms coreysargent Chapter 14: Marketing Quiz20 terms coreysargent Marketing Chapter 10 true or false quiz7 terms lovestotravel1989 Marketing: Chapter 11 Quiz20 terms coreysargent Other sets by this creatorBusiness & Hospitality Test #1110 terms coreysargent Business Ethics Final Exam102 terms coreysargent Business Ethics Exam 340 terms coreysargent Business Ethics Exam II100 terms coreysargent Verified questionsQUESTION Investors require an 8% rate of return on Mather Company’s stock (i.e., $\left.r_{s}=8 \%\right)$. a. What is its value if the previous dividend was $D_{0}=\$ 1.25$ and investors expect dividends to grow at a constant annual rate of (1) -2%, (2) 0%, (3) 3%, or (4) 5%? b. Using data from part a, what would the Gordon (constant growth) model value be if the required rate of return was 8% and the expected growth rate was (1) 8% or (2) 12%? Are these reasonable results? Explain. c. Is it reasonable to think that a constant growth stock could have $\mathrm{g}>\mathrm{r}_{\mathrm{s}}$? Why or why not? Verified answer
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Which statement is a reason why many retailers are creating and promoting their own captive brands?
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