Marketing MCQ Marketing Which of the following may require heavy advertising in order to be set apart from similar products? Show A) undifferentiated brands Answer: A Learn More :Review terms and
definitions Focus your studying with a path Get faster at matching terms Which of the following are the three characteristics an advertising appeal should have? A) engaging, informative, and stylish Sets with similar terms Chapter 15 Advertising and Public Relations 1) Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor is called ________. A) sales promotion B) direct marketing C) advertising D) personal selling E) public relations Answer: C Diff: 2Page Ref: 430 Skill: Concept Objective: 15-1 2) A company's total marketing communications package consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to communicate customer value and build customer relationships. This is also called ________. A) the communications method B) integrated marketing C) the promotion mix D) competitive marketing E) target marketing Answer: C Diff: 1Page Ref: 428 Skill: Concept Objective: 15-1 3) According to the opening scenario, GEICO has become the fourth-largest insurance company by ________. A) integrating humor and creativity into its minicampaigns B) targeting a niche market of people with exceptional driving records C) offering cost savings directly to customers without sales personnel D) marketing its product through creative print ads in major magazines E) creating a website that is appealing to both young and old drivers Answer: A Diff: 3Page Ref: 428 Skill: Concept Objective: 15-1 592 Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall |
Which of the following may require heavy advertising in order to be set apart from similar products?
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