Which of the following needs from Maslows hierarchy is addressed by the US Armys advertising slogan Be all you can be?

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8)Goals can be considered positive or negative. This is an expression of a goal's.

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MKTG 305 - Test 1
Consumer Behavior
Which of the following needs from Maslow's hierarchy is addressed by the US Armys?
What is the most important thing a marketing practitioner can learn from Maslows theory?
What theory of motivation is related to the idea that customers desire a state of balance called homeostasis?
Is based on the premise that people have a need for order and consistency in their lives and that a state of tension exists when beliefs or behaviors conflict with one another?

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9)Motivation that is driven by raw emotions is called.A)effectB)hedonicC)utilityD)affect

10)What type of conflict exists when we desire a goal but wish to avoid it at the same time?

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11)According to Maslow's hierarchy of needs, the lowest order (e.g., most basic) of needs is.

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12)Which of the following needs from Maslow's hierarchy is addressed by the U.S. Army'sadvertising slogan "Be all you can be"?

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13)suggests that expectations of achieving desirable outcomes—positiveincentives—rather than being pushed from within motivate our behavior.A)The theory of cognitive dissonanceB)Gestalt theoryC)Expectancy theoryD)Homeostasis

14)Which of the following scholars is given credit for developing the ideas that serve as thebasis for a number of personality tests, including the Thematic Appreciation Test?

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12) What type of conflict exists when we desire a goal but wish to avoid it at the same time?ADiff: 1

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Learning Outcome:Explain the influence of the needs and cultural values of consumers.Skill:ConceptObjective:4-113) Which of the following scholars is given credit for developing the ideas that serve as thebasis for a number of personality tests, including the Thematic Appreciation Test?A) McClellandB) MurrayC) MaslowD) HerzbergAnswer:B

Diff: 2Learning Outcome:Explain the influence of the needs and cultural values of consumers.Skill:ConceptObjective:4-114) An individual with a high need for ________ would be most likely to place a premium onproducts and services that signify success.CDiff: 2

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Learning Outcome:Explain the influence of the needs and cultural values of consumers.Skill:ConceptObjective:4-115) According to Maslow's hierarchy of needs, the lowest order (e.g., most basic) of needs is________.B

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Diff: 2Learning Outcome:Explain the influence of the needs and cultural values of consumers.Skill:ConceptObjective:4-14ScholarStock

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MKTG 305 - Test 1

Consumer Behavior

Question	Answer
According to _______ models, we choose products with attributes that match some aspect of our selves	Self-image congruence
Which of the following needs from Maslow’s Hierarchy is addressed by the U.S. Army’s advertising slogan “Be all you can be”?	Self-actualization
The minimum difference that can be detected between two stimuli is known as the _____.	J.N.D (just noticeable difference)
According to Weber’s Law, the ____ the initial stimulus, the greater a change must be for people to notice the change	Stronger
Which of the following occurs when a customer learns that two products are different even though the packages of both products look similar?	Stimulus discrimination
Social critics have maintained that marketing leads people to buy products that neither want nor need. However, the failure rate of new products is reportedly as high as 80 percent. Which of the following best reconciles these two seemingly opposite views	Marketing does have an influence on consumers, but marketers simply do not know enough about people to manipulate them any way they please
Because the brain’s capacity to process information is limited, consumers are very selective about what they pay attention to and tend to select stimuli that relate to their current needs. This type of perceptual filter is called _____.	Perceptual vigilance
______ occurs when a stimulus is below the level of an individual’s awareness.	Subliminal perception
Which theory listed below assumes that learning takes place as the result of responses to external events?	Behavioral learning
The ideal self is a person’s conception of how she _____.	Would like to be
The sensory characteristic of a product that sticks with the consumers, helping them to remember the product in a unique way, is called the _____.	Sensory signature
What mechanism is used when a consumer learns to preform responses that product positive outcomes?	Positive reinforcement
According to the _____ perspective, advertising is an important source of consumer information.	Economics of information
Which of the following best defines what is implied by the symbolic self-completion theory?	Consumers who have an incomplete self-definition tend to buy products that complete their identity.
A marketer who segments a population by age and gender is using ____ to categorize consumers.	Demographics

Which of the following needs from Maslow's hierarchy is addressed by the US Armys?

Consumer Behavior.

What is the most important thing a marketing practitioner can learn from Maslows theory?

What is the most important thing a marketing practitioner can learn from Maslow's theory? Most people must first have their basic needs met before they will be motivated by higher needs.

Chapter 4 Introduction to Consumer Behavior.

Is based on the premise that people have a need for order and consistency in their lives and that a state of tension exists when beliefs or behaviors conflict with one another?

The theory of cognitive dissonance is based on the premise that people have a need for order and consistency in their lives and that a state of tension is created when beliefs or behaviors conflict with one another.

maslows hierarchy addressed armys advertising slogan

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