Marketing MCQ Marketing Chapter 1 Which of the following marketing management concepts is most likely to lead to marketing myopia? Show
A) customer-driven marketing Answer: E) product Learn More :Which concept leads to marketing myopia?'Marketing myopia' is a term coined by Theodore Levitt. A business suffers from marketing myopia when a company views marketing strictly from the standpoint of selling a specific product rather than from the standpoint of fulfilling customer needs.
What is marketing myopia in marketing management?What Is Marketing Myopia? The term “marketing myopia” describes when a company is so focused on quick sales and mass production of goods they lose sight of their long-term goals and customer needs. This shortsightedness in a marketing strategy or business model prevents a company from achieving long-term success.
What is marketing myopia and its examples?Levitt used the railway industry as an excellent example of marketing myopia. The railway industry once believed that people would always rely on trains to get from A to B. But what the railroad bigwigs didn't realize was that they weren't in the railway industry, but the transportation one.
What are the 4 marketing management concepts?The marketing concept rests on four pillars: target market, customer needs, integrated marketing and profitability.
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Which of the following marketing management concepts is most likely to lead to marketing myopia
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