Upgrade to remove ads Show Only ₩37,125/year
Terms in this set (91)Locating production facilities within regional markets is popular because ________. A) regional markets offer greater range of resources needed for production B) it provides duty-free access to every consumer in a trade bloc The first step in the screening process for potential markets and sites is to ________. A) select a favorable market or site C) identify the basic appeal of a market Which of the following steps of the market screening process involves examining the cost of transporting goods? A) identification of basic appeal of a market B) assessment of the national business environment Which of the following steps of the market screening process involves the analysis of the quality of workforce, materials, and infrastructure? A) identification of basic appeal of a market C) measurement of market or site potential Which of the following steps of the market screening process involves an evaluation of the government bureaucracy? A) identification of basic appeal of a market B) assessment of the national business environment Which of the following government regulations or actions would indicate that a government is quite receptive to international trade and investment? A) creating investment barriers to ensure domestic control of an industry C) allowing companies to remove profits earned in the domestic market The key element of political risk of greatest concern for global companies is ________. A) the cost of transporting materials and goods B) unforeseen political change The likelihood that a society will undergo governmental changes that negatively affect local business activity is known as ________. A) volatility risk C) political risk Which of the following will most likely force international companies to cancel proposed investments? A) low rates of inflation B) increasing budget deficits Which of the following steps of the screening process for potential markets involves the evaluation of fiscal and monetary policies of a nation? A) identification of basic appeal of a market C) assessment of the national business environment Which of the following steps of the market screening process examines the effects of country image on market-entry decisions? A) identification of basic appeal of a market C) assessment of the national business environment Which of the following is least likely to be caused by poor fiscal and monetary policies of a nation's central bank? A) high rates of inflation D) increasing levels of innovation ________ refers to management of the physical flow of products from the point of origin as raw materials to end users as finished products. A) Operations research B) Logistics Which of the following statements is true about country image and its effects on global companies? A) It embodies all important facets of a nation's business environment. A) It embodies all important facets of a nation's business environment. Developing a market-potential indicator for an emerging market is useful for a company planning on ________. A)
exporting A) exporting Which of the following variables involved in market-potential analyses allows managers to rank countries from the largest to the smallest, regardless of a particular product? A) market growth rate C) market size John Chong is an inexperienced entrepreneur in global business. He wants to sell his product, Zulu doll, a toy for kids below the age of eight, in every corner of the world. He wants to examine all potential markets but wants to keep his costs low. John has asked you to explain a few things about analyzing international markets. When screening a potential market, which of the following would you advise John to do first? A) assess the
national business environment C) identify basic appeal for markets John Chong is an inexperienced entrepreneur in global business. He wants to sell his product, Zulu doll, a toy for kids below the age of eight, in every corner of the world. He wants to examine all potential markets but wants to keep his costs low. John has asked you to explain a few things about analyzing international markets. Which stage of the market-screening process is John involved in, while examining government regulations and bureaucracy in a market? A) assessment of the national business environment A) assessment of the national business environment John Chong is an inexperienced entrepreneur in global business. He wants to sell his product, Zulu doll, a toy for kids below the age of eight, in every corner of the world. He wants to examine all potential markets but wants to keep his costs low. John has asked you to explain a few things about analyzing international markets. Which step of the market-screening process involves determining the income elasticity of the Zulu doll? A) selection of the
market D) measurement of market potential True or False: The first step in the screening of potential markets is an assessment of the national business environment. False True or False: The first step in the identification of potential markets is an assessment of the basic demand for a product. True True or False: A country's climate plays an important role in determining the basic demand for a company's product. True True or False: Cultural elements can influence what kinds of products are sold and how they are sold in a country. True True or False: Consumer products such as toothpaste and soft drinks undergo extensive adaptation to suit local preferences. False True or False: Governments bar international companies from entering economic sectors like energy exploration for security reasons. True True or False: Regulations for the purpose of environmental protection generally increase short-term production costs. True True or False: Volatile currency values make it easier for firms to predict future earnings accurately in terms of the home-country currency. False True or False: Products made in emerging countries tend to be evaluated more positively than those from relatively more developed countries. False True or False: Companies usually create a single marketing plan to be used in all markets in which they sell their products. False Which of the following steps should occur in the screening process for potential markets after the basic demand for a product has been identified? A) assessment of the national business environment A) assessment of the national business environment Which of the following is the final step in the screening process for potential markets and sites?
A) assessment of the national business environment C) selection of the market or site Which of the following steps of the market screening process involves the determination of a product's income elasticity? A) identification of basic appeal of a product B) measurement of market or site potential A typical industry analysis includes the ________. A) experience and qualifications of the researcher B) structure of the wholesale and retail distribution networks The sensitivity of demand for a product relative to changes in income is called ________. A) income elasticity A) income elasticity In the context of the sensitivity of demand for a product relative to changes in income, a coefficient greater than 1.0 conveys a(n) ________. A) surplus product D) income-elastic product If the income-elasticity coefficient for coffee is 0.5, the demand for coffee will ________. A) decrease 0.5 percent for every 1.0 percent increase in income C) increase 0.5 percent for every 1.0 percent increase in income Which of the following is an income-elastic product? A) food C) jewelry When creating a market-potential indicator for an emerging market, an estimate of the wealth or buying power of a market can be formed by examining the ________. A) market intensity A) market intensity Which of the following variables attempts to estimate market openness when creating a market-potential indicator for an emerging market? A) market consumption capacity B) market receptivity When creating a market-potential indicator for an emerging market, ________ is estimated by determining a nation's volume of international trade as a percentage of GDP. A) market receptivity A) market receptivity During which stage of the market or site screening process do managers normally want to visit locations? A) identification of basic appeal of a product D) selection of the market or site Issues regarding potential threat from substitute products in a market are addressed in ________. A) security analysis D) competitor analysis Which of the following stages of the market or site screening process involves an assessment of potential threat from substitute products? A) identification of basic appeal of a product D) selection of the market or site Which of the following stages of the market or site screening process involves competitor analysis? A) identification of basic appeal of a product D) selection of the market or site John Chong is an inexperienced entrepreneur in global business. He wants to sell his product, Zulu doll, a toy for kids below the age of eight, in every corner of the world. He wants to examine all potential markets but wants to keep his costs low. John has asked you to explain a few things about analyzing international markets. Which of the following stages of the market-screening process would require John to visit a potential market personally? A) assessment of the national business environment B) selection of the market True or False: A product's income-elasticity refers to the sensitivity of the price of a product relative to changes in the income of consumer population. False True or False: A product for which demand increases more relative to an increase in income has an income-elasticity coefficient less than 1. False True or False: Food and utilities are examples of income-inelastic products. True True or False: Assessing potential in emerging markets by ranking locations using market-potential indicators is useful only for companies involved in exporting. True True or False: While assessing the market potential of emerging markets, market consumption capacity is generally obtained through estimates of energy consumption. False Which of the following is an example of a legal force that is used to assess the national business environment? A) resource quality B) environmental regulations When developing a market-potential indicator for an emerging market, the size of the market is typically estimated from the nation's ________. A) income elasticity C) total population When developing a market-potential indicator for an emerging market, market growth rate is typically estimated from the ________. A) per capita private
consumption B) GDP When developing a market-potential indicator for an emerging market, market intensity is typically estimated from the ________. A) per capita private consumption A) per capita private consumption When developing a market-potential indicator for an emerging market, the ________ factor attempts to assess channels of distribution and communication. A) market size C) commercial infrastructure When creating a market-potential indicator for an emerging market, market consumption capacity is often estimated from the ________. A) growth in gross domestic product B) percentage of a market's population in the middle class The annual income considered below the poverty line in one country is the annual income of a middle-class family in another country. Which of the following difficulties associated with conducting international market research does this scenario illustrate? A) availability of data D) comparability of data Some researches consist of errors due to misinterpretations by foreign language interpreters. Which of the following difficulties associated with conducting international market research does this example signify? A) protection of data C) cultural differences In countries with high illiteracy rates, a(n) ________ should not be used to collect information. A) personal interview B) written survey The process of obtaining information that already exists within the company or that can be obtained from outside sources is called ________. A) secondary market research A) secondary market research
________ is relatively inexpensive because it has already been collected, analyzed, and summarized by another party. A) Primary data B) Secondary data Which of the following is a source of secondary data for conducting international market research? A) surveys D) trade associations The process of collecting and analyzing original data and applying the results to current research needs is called ________. A) primary market research A) primary market research An exhibition at which members of an industry showcase their latest products, study activities of rivals, and examine recent trends and opportunities is called a(n) ________. A) focus group B) trade show A(n) ________ is an international trip by government officials and businesspeople that is organized by agencies of national or provincial governments for the purpose of exploring international business opportunities. A) focus group D) trade mission Small and medium-sized companies often find trade missions very appealing because ________. A) it gives companies an opportunity to visit new places C) it provides access to important business officials and executives An ongoing process of gathering, analyzing, and dispensing information for tactical or strategic purposes is called ________. A) data harvesting D) environmental scanning John Chong is an inexperienced entrepreneur in global business. He wants to sell his product, Zulu doll, a toy for kids below the age of eight, in every corner of the world. He wants to examine all potential markets but wants to keep his costs low. John has asked you to explain a few things about analyzing international markets. The income-elasticity coefficient for Zulu doll is 1.2, which means the demand for Zulu doll will ________. A) increase 1.2 percent for every 1.0 percent increase in income A) increase 1.2 percent for every 1.0 percent increase in income Susan Markowitz is analyzing potential markets where Markowitz Tools can sell its products, and she has narrowed her search to three markets. Country A is a developing country with a low literacy rate, Country B has a group-oriented culture, and Country C is a highly developed nation. If Susan wants to obtain information in the least expensive way, she should use ________. A) secondary market research A) secondary market research Susan Markowitz is analyzing potential markets where Markowitz Tools can sell its products, and she has narrowed her search to three markets. Country A is a developing country with a low literacy rate, Country B has a group-oriented culture, and Country C is a highly developed nation. Which of the following would be most appropriate for conducting primary market research on attitudes, behaviors, and purchasing habits in Country B? A)
Internet-based research C) consumer panels Susan Markowitz is analyzing potential markets where Markowitz Tools can sell its products, and she has narrowed her search to three markets. Country A is a developing country with a low literacy rate, Country B has a group-oriented culture, and Country C is a highly developed nation. Which of the following would be the least expensive method in terms of both time and money, for conducting a market research in Country C? A) structured interviews C) data from the Internet Indy Bats LLC is looking for new markets for its products. Matt Johnson has been appointed head of a special team that has been given the responsibility of identifying new markets for the company's products. The company is especially interested in exploring emerging economies. For several emerging markets, Matt has collected data on the number of telephones, TVs, and fax machines per capita, and population per retail outlet, which assesses the ________. A) economic freedom B) commercial infrastructure Indy Bats LLC is looking for new markets for its products. Matt Johnson has been appointed head of a special team that has been given the responsibility of identifying new markets for the company's products. The company is especially interested in exploring emerging economies. If Matt wants to estimate an emerging market's spending capacity, he should focus on the ________. A) population in the middle class A) population in the middle class Indy Bats LLC is looking for new markets for its products. Matt Johnson has been appointed head of a special team that has been given the responsibility of identifying new markets for the company's products. The company is especially interested in exploring emerging economies. If Matt wants to estimate the extent to which free-market principles predominate in an emerging market, Matt should consider the variable called ________. A) economic freedom A) economic freedom True or False: The potential to conduct written surveys is independent of the literacy rates among the local population. False True or False: The process of obtaining information that already exists within the company is called secondary market research. True True or False: Secondary data tends to be very expensive because it has already been analyzed and summarized by another party. False True or False: Industry data cannot indicate how individuals feel about a company or its products. True True or False: Interviews and focus groups are two main sources of secondary data that help managers make informed decisions. False An unstructured but in-depth interview of a small group of individuals by a moderator to learn the group's attitudes about a company or its products is called a ________. A) focus group A) focus group ________ cannot indicate how individuals feel about a company or its product. A) Surveys B) Industry data It is often difficult to conduct focus groups in ________ cultures where people have a tendency to agree with others in the group. A) collectivist A) collectivist Research in which people record information in personal diaries on their attitudes, behaviors, or purchasing habits is called a ________. A) survey C) consumer panel Research in which an interviewer asks current or potential buyers to answer written or verbal questions to obtain facts, opinions, or attitudes is called a ________. A) survey A) survey The single greatest advantage of ________ is the ability to collect vast amounts of data in a single sweep. A) survey research A) survey research Susan Markowitz is analyzing potential markets where Markowitz Tools can sell its products, and she has narrowed her search to three markets. Country A is a developing country with a low literacy rate, Country B has a group-oriented culture, and Country C is a highly developed nation. Which of the following methods would be most appropriate for conducting primary market research in Country A? A) Internet research B) verbal questioning Indy Bats LLC is looking for new markets for its products. Matt Johnson has been appointed head of a special team that has been given the responsibility of identifying new markets for the company's products. The company is especially interested in exploring emerging economies. To estimate an emerging market's openness, Matt could analyze its ________. A) market receptivity A) market receptivity True or False: The process of collecting and analyzing original data and applying the results to current research needs is called primary market research. True True or False: Trade missions are advantageous to small businesses as they are the most inexpensive method of getting introduced to important business contacts. False True or False: Focus group interviews tend to work best when moderators are natives of the countries where the interviews are held. True The single greatest disadvantage of survey research is that it provides access to only a small amount of data in a single sweep. False
Sets with similar termsChapter 1269 terms jimmy_duffy4 IB Chapter 12 Test Bank22 terms GBUS325 International Business - Chapter 1222 terms Laura_Zertuche Chapter 12 IB24 terms devon_hoesl Sets found in the same folderInternational Business Chapter 13 Brian Rawson95 terms alan_nguyen476 International Business Chapter 11 Brian Rawson98 terms alan_nguyen476 International Business Chapter 15 Brian Rawson87 terms alan_nguyen476 International Business Chapter 16 Brian Rawson91 terms alan_nguyen476 Other sets by this creatorAuditing Chapter 14 (unfinished)31 terms alan_nguyen476 Ethics Quiz42 terms alan_nguyen476 Accounting 61040 terms alan_nguyen476 ACCT 310 Chapter 771 terms alan_nguyen476 Verified questionsQUESTION Financial information for Powell Panther Corporation is shown here $$ \begin{matrix} \text{Sales} & \text{\$ 1.200.0} & \text{\$ 1.000.0}\\ \text{Operating costs excluding depreciation and amortization} & \text{1.020.0} & \text{850.0}\\ \text{EBITDA} & \text{\$ 180.0} & \text{\$ 150.0}\\ \text{Depreciation & amortization} & \text{30.0} & \text{25.0}\\ \text{Earnings before interest and taxes (EBIT)} & \text{\$ 150.0} & \text{\$ 125.0}\\ \text{Interest} & \text{21.7} & \text{20.2}\\ \text{Earnings before taxes (EBT)} & \text{\$ 128.3} & \text{\$ 104.8}\\ \text{Taxes (40\\%)} & \text{51.3} & \text{41.9}\\ \text{Net income} & \text{\$ 77.0} & \text{\$ 62.9}\\ \end{matrix} $$ $$ \begin{matrix} \text{ } & \text{2016} & \text{2015}\\ \text{Assets} & \text{\$ 12.0} & \text{\$ 10.0}\\ \text{Cash and equivalents} & \text{180.0} & \text{150.0}\\ \text{Accounts receivable} & \text{180.0} & \text{200.0}\\ \text{Inventories} & \text{\$ 372.0} & \text{\$ 360.0}\\ \text{Total current assets} & \text{300.0} & \text{250.0}\\ \text{Net plant and equipment} & \text{\$ 672.0} & \text{\$ 610.0}\\ \text{Total assets} & \text{ } & \text{ }\\ \text{Liabilities and Equity} & \text{ } & \text{ }\\ \text{Accounts payable} & \text{\$ 108.0} & \text{\$ 90.0}\\ \text{Accruals} & \text{72.0} & \text{60.0}\\ \text{Notes payable} & \text{67.0} & \text{51.5}\\ \text{Total current liabilities} & \text{\$ 247.0} & \text{\$ 201.5}\\ \text{Long-term bonds} & \text{150.0} & \text{150.0}\\ \text{Total liabilities} & \text{\$ 397.0} & \text{\$ 351.5}\\ \text{Common stock (50 million shares)} & \text{50} & \text{50.0}\\ \text{Retained earnings} & \text{225.0} & \text{208.5}\\ \text{Common equity} & \text{\$275.0} & \text{\$ 258.5}\\ \text{Total liabilities and equity} & \text{\$ 672.0} & \text{\$ 610.0}\\ \end{matrix} $$ a. What was net operating working capital for 2015 and 2016? b. What was the 2016 free cash flow? c. How would you explain the large increase in 2016 dividends? Verified answer
QUESTION You have been asked to order and assemble a display with the following items from a local store: scissors and stapler $15.15; a glue gun$9.95; a tape measure $5.49; razor blades and utility knife$5.49, paper towels and window spray $3.49; small tools (hammer, screwdriver and pliers)$15.65; and a notebook and a pad of paper, $2.95. Assume a sales tax of 6 percent. What will be the total cost of these items for your employer? Verified answer QUESTION Suppose the exchange rate between the U.S. dollar and the Swedish krona was 8 52 krona=$1, and the exchange rate between the dollar and the British pound was$£ 1=\$1.53$. What would be the exchange rate between Swedish kronas and pounds? Verified answer
QUESTION It is a fact that the federal government (1) encouraged the development of the savings and loan industry, (2) virtually forced the industry to make long-term fixed-interest-rate mortgages, and (3) forced the savings and loans to obtain most of their capital as deposits that were withdrawable on demand. a. Would the savings and loans have higher profits in a world with a “normal” or an inverted yield curve? Explain your answer. b. Would the savings and loan industry be better off if the individual institutions sold their mortgages to federal agencies and then collected servicing fees or if the institutions held the mortgages that they originated? Verified answer Other Quizlet setsEcon 004 Ch.115 terms KyleNabors118 BA 260 Final Exam53 terms sellieri FIN 351 CHAPTER 633 terms katewigod 5- foreign market selection16 terms madisongiglio89 Related questionsQUESTION The form of entry strategy into international operations that offers the lowest level of control for the domestic corporation would be 15 answers QUESTION An individual from a host-country or a third-country national who is assigned to work in the home country is a(n): 13 answers QUESTION T/F: A product cycle is the process by which a firm provides a specialized sales or service strategy, support assistance, and possibly an initial investment in the franchise in exchange for periodic 2 answers QUESTION How do marketers generally manage the prices of their products during times of inflation? 2 answers What are the 4 steps of the screening process for potential markets and sites?When screening potential markets and sites, there are four steps.. identify basic appeal.. assess the national business environment.. measure market or site potential.. select the market for site. We now select 4)select the market for site.. What are the specific steps of marketing screening?The five steps are Country Identification, Preliminary Screening, In-Depth Screening, Final Selection and Direct Experience.
What is market screening?Full Definition of Market Screening
The process of discovering relevant information about a tradable asset in order to determine a fair price for the asset. Primarily used to avoid creating an adverse transaction.
What is the first step in selecting a foreign market?Market potential: The first step in foreign market selection is assessing market potential. Many publications such as those listed in “Building Global Skills” provide data about population, GDP, per capita GDP, public infrastructure, and ownership of such goods as automobiles and televisions.
|