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Read free for 60 days Cancel anytime. Abstract The Federal Trade Commission's power over 'unfair' advertising (and other marketing practices) is of major importance to marketers, advertising agencies, and public policy-makers. This power has undergone two major structural changes. First, the definition of unfairness is now codified. Second, the ban on industry-wide regulations is now lifted. The author analyzes the structural evolution of the law, namely, the background, debate, and changes to the law, and concludes with implications for public policy and marketing. Journal Information Journal of Public Policy & Marketing publishes thoughtful articles on how marketing practice shapes and is shaped by societally important factors, such as ecology, safety, health, consumer vulnerability, deregulation, privacy, and the legal and regulatory environments. The journal serves a growing interest group and illustrates the contribution of marketing in the legal and regulatory venue. Published quarterly, peer-reviewed articles help marketing professionals, professors, and students keep abreast of the latest government regulations and legal standards regarding marketing practices. Articles, written by scholars from fields such as economics, consumer affairs, government, marketing, and public policy, contain new perspectives, empirical results, and research methods, as well as careful analyses of how well consumers' needs are being met as they strive to improve the quality of their lives and make efficient choices against a backdrop of sophisticated and innovative marketing activity. Publisher Information Sara Miller McCune founded SAGE Publishing in 1965 to support the dissemination of usable knowledge and educate a global community. SAGE is a leading international provider of innovative, high-quality content publishing more than 900 journals and over 800 new books each year, spanning a wide range of subject areas. A growing selection of library products includes archives, data, case studies and video. SAGE remains majority owned by our founder and after her lifetime will become owned by a charitable trust that secures the company’s continued independence. Principal offices are located in Los Angeles, London, New Delhi, Singapore, Washington DC and Melbourne. www.sagepublishing.com Rights & Usage This item is part of a JSTOR Collection.
Which federal regulatory agency is most involved with regulating marketing?Established by the Federal Trade Commission Act (1914), the Federal Trade Commission (FTC) regulates advertising, marketing, and consumer credit practices and also prevents antitrust agreements and other unfair practices.
What does the FTC regulate in advertising?The FTC Act prohibits unfair or deceptive advertising in any medium. That is, advertising must tell the truth and not mislead consumers. A claim can be misleading if relevant information is left out or if the claim implies something that's not true.
Who is responsible for regulating advertising?The FTC has primary responsibility for determining whether specific advertising is false or misleading, and for taking action against the sponsors of such material. You can file a complaint with the FTC online or call toll-free 1-877-FTC-HELP (1-877-382-4357).
Which of the following federal agencies regulate advertising Select all that apply?The Federal Trade Commission is a federal agency that regulates many types of advertising. The FTC protects consumers by stopping unfair, deceptive or fraudulent practices in the marketplace.
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Which of the following federal agencies has the highest impact on marketers in regulating unfair advertising practices?
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