 Show Chapter 11 Pricing Strategies 1) A company sets not a single price, but rather a ________ that covers different items in its line that change over time as products move through their life cycles. A) pricing by-product B) pricing structure C) pricing loop D) pricing cycle E) pricing bundle Answer: B Diff: 1Page Ref: 311 Skill: Concept Objective: 11-1 2) Companies facing the challenge of setting prices for the first time can choose between two broad strategies: market-penetration pricing and ________. A) market-level pricing B) market-competitive pricing C) market-skimming pricing D) market-price lining E) market-price filling Answer: C Diff: 2Page Ref: 312 Skill: Concept Objective: 11-1 3) Of the following, which statement would NOT support a market-skimming policy for a new product? A) The product's quality and image support its higher price. B) Enough buyers want the products at that price. C) Competitors are not able to undercut the high price. D) Competitors can enter the market easily. E) C and D Answer: D Diff: 3Page Ref: 312 Skill: Concept Objective: 11-1 426 Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 74.A supermarket offers a 1-litre milk carton, a 2-litre milk carton, and a 3-litre milk jug at $3.50, $6.00,and $9.00, respectively. Thus, the larger the quantity bought, the lower the cost. This is an example ofa:(p. 380) Get answer to your question and much more Blooms: ComprehensionChapter - Chapter 11 #74Difficulty: ModerateGradable: automaticLearning Objective: 11-03 Describe various pricing strategies and tactics and their use in marketing (e.g.; cost-based pricing; competitor-based pricing; value-based pricing; new product pricing; psychological pricing; and pricing tactics targeted to channel members and consumers)75.A store advertises a pair of shoes at $79.99 with a cash back offer of $20. The refund is made by themanufacturer. This is an example of a:(p. 380) Get answer to your question and much more Blooms: ComprehensionChapter - Chapter 11 #75Difficulty: ModerateGradable: automaticLearning Objective: 11-03 Describe various pricing strategies and tactics and their use in marketing (e.g.; cost-based pricing; competitor-based pricing; value-based pricing; new product pricing; psychological pricing; and pricing tactics targeted to channel members and consumers)76.Which of the following provides instant savings when presented?(p. 380) Get answer to your question and much more Blooms: ComprehensionChapter - Chapter 11 #76Difficulty: ModerateGradable: automaticLearning Objective: 11-03 Describe various pricing strategies and tactics and their use in marketing (e.g.; cost-based pricing; competitor-based pricing; value-based pricing; new product pricing; psychological pricing; and pricing tactics targeted to channel members and consumers)77.A company selling air conditioners finds that sales begin to decrease at the end of summer. Thecompany then reduces the price of air conditioners to get rid of the slow-moving merchandise. This is(p. 380) What are the 4 types of pricing?There are many different pricing strategies, but Competitive Pricing, Cost-plus Pricing, Markup Pricing and Demand Pricing are four common methods for small business owners to use.
What are the 3 most popular pricing strategies?Cost-Based Pricing. Value-Based Pricing. Competition-Based Pricing.
What is the leader pricing?Leader pricing is a common pricing strategy used by retailers to attract customers. It involves setting lower price points and reducing typical profit margins to introduce brands or stimulate interest in the business as a whole or a particular product line. Products sold in this strategy are often sold at a loss.
What are the 4 steps to pricing strategy?— but even when selling a product, determining the right price is challenging.. Do your research. ... . Test the market. ... . Offer different price points. ... . Explore different pricing models.. |
Which of the following are true of leader pricing, price lining, and price bundling?
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