46.Which of the following promotional approaches is most commonly used by toothpastebrands and other consumer products that are well-established? Show Get answer to your question and much more 47.Which of the following statements is true of a proper promotional mix?a.It does not use advertising.b.It entails indirect, one-way communication.c.It works for all products of a company.*d.It meets the needs of a target market. 48.Decor, a renowned interior design services company, tries to increase its customer basethrough increased web presence on its site. It regularly posts photos of the spaces it has designedand encourages its followers to review its designs, and recommend the company to their friends.When these promotional efforts result in electronic word-of-mouth advertising, this is known as___________________. Get answer to your question and much more 49.Which term refers to the combination of promotional tools—including advertising, publicrelations, personal selling, sales promotion, and social media—that are used to reach the targetmarket and fulfill the organization’s overall goals? Get answer to your question and much more 50._____ plays a very important role in how marketers decide to distribute funding amongtheir promotional mix tactics. Get answer to your question and much more 39. Because of the impact of Internet and social media, consumers arenow able to become senders as opposed to only brands being senders.a. Trueb. False 40. Persuasive promotion is used to keep the product and brand name inthe public’s mind. Get answer to your question and much more 41. Informative promotion typically becomes the main promotion goalwhen the product enters the growth stage of its life cycle. Get answer to your question and much more 42. Discuss informative promotion and provide examples that illustratesuccessful promotion of goods, services, and the support of nonprofitorganizations.43.The _____ is the combination of advertising, personal selling, sales promotion, socialmedia, and public relations and is used to reach the target market and fulfill an organization'soverall goals. Get answer to your question and much more 44.To increase its revenue, Frankfin, an airline company, decides to promote well-knownbrands in its in-flight magazine. These brands would pay a fixed price to Frankfin to print theirpromotional messages in the magazine. As part of the promotional mix, the in-flight magazine isbeing used for _____.a.direct sellingb.public relationsc.personal sellingd.advertising Digital Library > Defining and Serving a Market > Market strategy"How to Establish a Promotional Mix" You drive sales by promoting the benefits of your company's goods or services to pools of potential buyers. The ways you promote your organization will largely determine whether you successfully plant the right messages in the minds of your target audience. This module explains how you can establish a promotional mix best suited to your company's needs and resources WHAT TO EXPECT Even a superior product doesn't sell itself. Your customers need information about your product or service before they buy it. The ways you communicate features and benefits to your potential customers is called a promotional mix. This Business Builder will explain how you can maximize your company's promotional mix for best results. WHAT YOU SHOULD KNOW BEFORE GETTING STARTED [top] When you promote your business, you're engaging in persuasive communication: You want to convince others to buy from you. You must select the right promotional strategy to:
A promotional mix is an allocation of resources among five primary elements:
How you integrate these elements depends on what you're promoting, the biases and preferences of the potential customers you're courting, general market conditions and your promotional budget. The communications process will succeed if:
UNDERSTANDING THE MAIN COMMUNICATION CHANNELS [top]
WHY YOU NEED A PROMOTIONAL MIX [top] If you deliver your message in many different ways, you increase your odds of reaching your target market. Hundreds of messages a day bombard your target market, but only a select few penetrate their consciousnesses. Of those, an even smaller percentage eventually lead them to act. You may want to communicate a range of messages to different markets. If you have a product, such as spot remover, that's used by general consumers but that auto mechanics apply in a more specialized way, you should communicate different messages to each market via different media and methods. You might air a TV commercial to reach consumers and place an ad in an auto magazine to reach mechanics. Without the proper promotional mix, you may squander your limited resources by taking a scattershot approach. Promotion must advance your overall marketing plan and reinforce the dialogue you want to establish with the segments of the marketplace you covet most. Beware: In their rush to expand, some fast-growth entrepreneurs fail to coordinate their marketing strategies with their specific promotional efforts. A common trap: You invest heavily on advertising or sales promotion, but you overlook quality control for your product or price it improperly. ESTABLISHING YOUR PROMOTIONAL MIX [top] Establishing the promotional mix that's right for your company involves seven steps:
What are the 4 basic types of promotion?Promotion looks to communicate the company's message across to the consumer. The four main tools of promotion are advertising, sales promotion, public relation and direct marketing.
What are the different types of promotional methods?Promotional methods. television.. radio.. print, eg local and national newspapers.. leaflets and flyers.. social media.. blogs.. banner and pop-up adverts.. websites.. What are the 3 main aims of promotion?The main objectives of promotion are: To differentiate products or services. To increase the demand and hence the sales. To communicate with the market.
What is the main focus of a promotional strategy?The main function of promotional strategy is to convince target customers that the goods and services offered provide a competitive advantage over the competition. When a company advertises, it does not know the consumers personally. The company cannot respond immediately to reactions to its messages.
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