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What is consumer behavior and why is it important for marketers to understand consumer behavior quizlet?

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Why Is Consumer Behavior Important in Marketing? By understanding how buyers think, feel and decide, businesses can determine how best to market their products and services. This helps marketers predict how their customers will act, which aids in marketing existing products and services.

What is Consumer Behaviour quizlet?

Consumer Behavior. "the dynamic interaction of affect and cognition, behavior, and the environment by which human beings conduct the exchange aspects of their lives." In other words, consumer behavior involves the thoughts and feelings people experience and the actions they perform in consumption processes.

consumer behavior important marketers understand consumer behavior quizlet

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