Which term from the options below describes the measure of consumer psychology as it relates to lifestyle relationship to a product and personality traits?

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What is psychographics lifestyle?
What is psychographics in consumer Behaviour?
Which is most likely a psychographic characteristic of a consumer?
Which segmentation is being described Markets divided by social and psychological characteristics lifestyles morals and values?

Terms in this set (22)

Data that describes a group of people in terms of their tastes, opinions, personality traits, and lifestyle habits. USER-CONTRIBUTED
Characteristics of people according to their lifestyle values-interests , attitudes, and opinions. USER-CONTRIBUTED
A segmentation of the consumer market, including personality, opinions, and lifestyle elements, including activities and interests. USER-CONTRIBUTED
(pg. 233) Delves into how consumers actually describe themselves, how people self-select based on behavior and the psychological reason behind it. Excellent predictors but very expensive. USER-CONTRIBUTED
A tool for sophisticated determination of market segmentation. USER-CONTRIBUTED
Studies of consumers based on social and psychological characteristics USER-CONTRIBUTED
A way to differentiate among people or groups by categorizing them according to their attitudes, personality types, or motivations USER-CONTRIBUTED
Studies of consumers based on social and psychological characteristics such as attitudes, interests, and opinions USER-CONTRIBUTED
Attitudes, values, activities, interests, demographics, media partners and usage rates; attempt to develop quantitive measures of lifestyle USER-CONTRIBUTED
Attitudes, Values, Activities Interests and Opinions, Demographics, Media Patterns, Usage Rates USER-CONTRIBUTED
Attempts to combine psychological, sociological, and anthropological factor USER-CONTRIBUTED
Attitudes and Preferences; (more specific) Men 24-42. USER-CONTRIBUTED
Factors that influence consumers patterns of living or lifestyle USER-CONTRIBUTED
Analysis of consumer lifestyles to create a detailed customer profile. USER-CONTRIBUTED
Description of consumption based on their psychological and behavioral characteristics USER-CONTRIBUTED
Beliefs and feelings of consumers USER-CONTRIBUTED
Audience's attitudes and beliefs, political leanings USER-CONTRIBUTED
Audience researcher factors concerned with such data as consumer buying habits, values, and lifestyle USER-CONTRIBUTED
A description of a market based on factors such as attitudes, opinions, interests, perceptions, personalities and lifestyles of consumers that comprise a market. (can study credit card usage, good life activities which include cultural/art events, outdoor activities, sports, etc.) USER-CONTRIBUTED
-using personality and psychology to break down the target audienc USER-CONTRIBUTED
-Psychological influence on consumer behavio USER-CONTRIBUTED
The analysis of a person's day to day pattern of being as expressed in AIO's USER-CONTRIBUTED
Audience analysis that goes deeper than demographics and includes attitudes, beliefs and behavior. USER-CONTRIBUTED
A combination of demographics and measurements of psychological characteristics such as attitudes, opinions, and interests USER-CONTRIBUTED
A research approach that attempts to categorize consumers according to their attitudes, beliefs, interests, and motivations. USER-CONTRIBUTED
Activities, interests, opinions, values, attitudes USER-CONTRIBUTED
Activities, Attitudes and Personality and Values. USER-CONTRIBUTED
A term that advertisers created in the mid-1960's to refer to a form of research that emphasizes the understanding of consumers' activities, interests, and opinions (AIOs) USER-CONTRIBUTED
Allows us to describe why people buy USER-CONTRIBUTED

Sets with similar terms

What is psychographics lifestyle?

What is psychographics? Psychographics is the qualitative methodology of studying consumers based on psychological characteristics and traits such as values, desires, goals, interests, and lifestyle choices.

What is psychographics in consumer Behaviour?

Psychographics is the study of consumers based on their activities, interests, and opinions (AIOs). It goes beyond classifying people based on general demographic data, such as age, gender, or race.

Which is most likely a psychographic characteristic of a consumer?

The most popular psychographics are personality traits, lifecycle stage, interests, attitudes or beliefs, and activities. Marketers could also differentiate between groups of consumers based on their buying priorities, social class, and more.

Psychographic Segmentation This market segmentation is based on psychological characteristics such as personality traits, beliefs, values, attitudes, opinions, interests, lifestyle, social status, and activities.