What is a companys plan for how it will match its internal strength and weaknesses with external opportunities and threats to maintain a competitive advantage?

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Terms in this set (26)

Strategic plan

A company's plan for how it will match its internal strengths and weaknesses with external opportunities and threats in order to maintain a competitive advantage.

What are the three strategies to a strategic plan

The need to support corporate productivity and performance improvement efforts.
That employees play an expanded role in employers' performance improvement efforts.
HR must be more involved in designing—not just executing—the company's strategic plan.

strategic management

The process of identifying and executing the organization's mission by matching its capabilities with the demands of its environment.

Strategy

A strategy is a course of action.
The company's long-term plan for how it will balance its internal strengths and weaknesses with its external opportunities and threats to maintain a competitive advantage.

vision

evokes emotion

mission statement

Spells out who the company is, what it does, and where it's headed.

What are the 7 Strategic management tasks

Step 1: Define the current Business and Its Mission
Step 2: Perform External and Internal Audits
Step 3: Formuelate new business and mission statement
Step 4: Translate the Mission into Strategic Goals
Step 5: Formulate a Strategy to Achieve the Strategic Goals
Step 6: Implement the Strategy
Step 7: Evaluate Performance

What are the five that are part of strategic planning?

the first 5 steps

strategic control

the process of assessing progress toward strategic goals and taking corrective action as needed

Corporate-level strategy

Identifies the portfolio of businesses that, in total, comprise the company and the ways in which these businesses relate to each other.

Diversification strategy

implies that the firm will expand by adding new product lines.

Vertical integration strategy

means the firm expands by, perhaps, producing its own raw materials, or selling its products direct.

Consolidation strategy

reduces the company's size

Geographic expansion strategy

takes the company abroad.

Cost leadership

the enterprise aims to become the low-cost leader in an industry

Differentiation

: a firm seeks to be unique in its industry along dimensions that are widely valued by buyers.

Focus

: a firm seeks to carve out a market niche, and compete by providing a product or service customers can get in no other way.

leverage

supplementing what you have and doing more with what you have

Strategic Human Resource Management

The linking of HRM with strategic goals and objectives in order to improve business performance and develop organizational cultures that foster innovation and flexibility.
Formulating and executing HR systems—HR policies and activities—that produce the employee competencies and behaviors the company needs to achieve its strategic aims.

what human resources management polices worked for Southwest

1) high compensation, flexible job assignments, cross training, employee stock ownership

HR professionals should be part of the firm's strategic planning executive team.

Identify the human issues that are vital to business strategy.
Help establish and execute strategy.
Provide alternative insights.
Are centrally involved in creating responsive and market-driven organizations.
Conceptualize and execute organizational change.

3 basic strategic challenges for HR

1) the need to support corporate productivity and performance improvement efforts
2) employees play and expanded role in employers performance improvement efforts
3) human resources units must be involved in designing- not jest executing- the company strategic plan

metrics

measures the performace of various HR related activites

HR's Strategy Execution Role

The HR department's strategies, policies, and activities must make sense in terms of the company's corporate and competitive strategies, and they must support those strategies.

HR's Strategy Formulation Role

Supplying competitive intelligence that may be useful in the strategic planning process.
Supplying information regarding the company's internal human strengths and weaknesses.
Build a persuasive case that shows how—in specific and measurable terms—the firm's HR activities can and do contribute to creating value for the company.

what are the 3 Components of the HR process

HR professionals who have strategic and other skills
HR policies and activities that comprise the HR system itself
Employee behaviors and competencies that the company's strategy requires

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What is a company's plan for how it will match its internal strengths and weaknesses with external opportunities and threats?

A strategy is a course of action. The company's long-tem plan for how it will balance its internal strengths and weaknesses with its external opportunities and threats to maintain a competitive advantage.

Which strategy identifies to build and strengthen a firm's long term competitive position in the marketplace?

A competitive or business-level strategy identifies how to build and strengthen the business's long-term competitive position in the marketplace. A company's corporate-level strategy identifies the sorts of businesses that will comprise the company and the ways in which these businesses relate to each other.

How would SWOT analysis strengthen the strategic management process externally and internally?

A SWOT analysis will position you to seize opportunities and prepare effective strategies. Getting a clear and realistic view of your internal environment will help you identify ways to better satisfy clients, achieve your objectives and strengthen weaker areas that have an impact on your performance.

What is a course of action that the company can pursue to achieve its strategic aims?

Strategy is a course of action. A mission statement is a general statement of a company's intended direction that evokes emotional feelings in the organization's members. A vision statement is broader and more future-oriented than a mission statement.