According to the drive-reduction theory of motivation drives arise because of physiological

While no single motivation theory that explains all aspects of human motivation, there are several theoretical explanations that serve as a basis for the development of approaches and techniques to increase motivation in distinct areas of human endeavor.

Drive reduction theory

According to drive-reduction theory, humans are motivated to satisfy physiological needs in order to maintain homeostasis. Motivation describes the wants or needs that direct behavior toward a goal. Motivations are commonly separated into two types: drives are acts of motivation like thirst or hunger that have primarily biological purposes, while motives are fueled primarily by social and psychological mechanisms. An early theory of motivation proposed that the maintenance of homeostasis is particularly important in directing behavior.

Homeostasis is the tendency to maintain a balance, or optimal level, within a biological system. In a body system, a control center (which is often part of the brain) receives input from receptors (which are often complexes of neurons ). The control center directs effectors (which may be other neurons) to correct any imbalance in the body detected by the control center. The purpose of biological drives is to correct disturbances of homeostasis. Unsatisfied drives are detected by neurons concentrated in the hypothalamus in the brain. These neurons then produce an integrated response to bring the drive back to its optimal level. For instance, when you are dehydrated, freezing cold, or exhausted, the appropriate biological responses are activated automatically (e.g., body fat reserves are mobilized, urine production is inhibited, you shiver, blood is shunted away from the body surface, etc.). While your body automatically responds to these survival drives, you also become motivated to correct these disturbances by eating, drinking water, resting, or actively seeking or generating warmth by moving. In essence, you are motivated to engage in whatever behavior is necessary to fulfill an unsatisfied drive. One way that the body elicits this behavioral motivation is by increasing physiological arousal.

Drive-reduction theory was first developed by Clark Hull in 1943. According to this theory, deviations from homeostasis create physiological needs. These needs result in psychological drive states that direct behavior to meet the need and, ultimately, bring the system back to homeostasis. When a physiological need is not satisfied, a negative state of tension is created; when the need is satisfied, the drive to satisfy that need is reduced, and the organism returns to homeostasis. In this way, a drive can be thought of as an instinctual need that has the power to motivate behavior.

According to Hull, drive reduction is a major aspect of learning. Drives are thought to underlie all behavior in that behaviors are only conditioned, or learned if the reinforcement satisfies a drive. Individuals faced with more than one need at the same time experience multiple drives, and research has shown that multiple drives can lead to more rapid learning than a single drive.

Incentive theory

According to incentive theory, behavior is primarily motivated by the incentive of extrinsic factors. Motivation refers to a desire, need, or drive that contributes to and explains behavioral changes. In general, motivators provide some sort of incentive for completing a task. One definition of a motivator explains it as a force “acting either on or within a person to initiate behavior.” In addition to biological motives, motivations can be either intrinsic (arising from internal factors) or extrinsic (arising from external factors). Incentive theory argues that people are primarily extrinsically motivated—meaning that most motivations stem from extrinsic sources. Intrinsically motivated behaviors are performed because of the sense of personal satisfaction that they bring. Extrinsically motivated behaviors, on the other hand, are performed in order to receive something from others or avoid certain negative outcomes.

Other theories

Cognitive

Cognitive approaches to motivation focus on how a person’s motivation is influenced by their cognitions or mental processes. Of particular interest is the role of cognitive dissonance on motivation. Cognitive dissonance occurs when a person experiences conflict, contradiction, or inconsistency in their cognitions. These contradictory cognitions may be attitudes, beliefs, or awareness of one’s behavior. Dissonance is strongest when a discrepancy has been noticed between one’s self-concept and one’s behavior. If you do something you are ashamed of or act in a way that is counter to an idea you have about yourself (for example, if you consider yourself an honest person but then lie to your parents when they ask about your future plans), you are likely to feel cognitive dissonance afterward. The theory of cognitive dissonance proposes that people have a motivational drive to reduce dissonance in their cognitions by either changing or justifying their attitudes, beliefs, and behaviors. How a person chooses to respond to the dissonance depends on the strength of various motivating factors.

Need-based

Maslow’s theory is based on the premise that humans are motivated by needs that are hierarchically ranked. We all think of ourselves as having various needs—the need for food, for example, or the need for companionship—that influence our choices and behaviors. This idea also underlies some theories of motivation. In 1943, Abraham Maslow proposed a hierarchy of needs that spans the spectrum of motives, ranging from the biological to the individual to the social. Maslow’s theory defines motivation as the process of satisfying certain needs that are required for long-term development. According to Maslow, a need is a relatively lasting condition or feeling that requires relief or satisfaction, and it tends to influence action over the long term. Some needs (like hunger) may decrease when satisfied, while others (like curiosity) may not. Maslow’s theory is based on a simple premise: human beings have needs that are hierarchically ranked. There are some needs that are basic to all human beings, and in their absence, nothing else matters. We are ruled by these needs until they are satisfied. After we satisfy our basic needs, they no longer serve as motivators, and we can begin to satisfy higher-order needs.

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Key Points

• Drive -reduction theory, first proposed by Clark Hull in 1943, proposed that the purpose of biological drives is to correct disturbances of homeostasis.

• Primary drives are innate biological needs (e.g., thirst, hunger, and desire for sex), whereas secondary drives are associated with—and indirectly satisfy—primary drives (e.g., the desire for money, which helps pay for food and shelter).

• Incentive theory argues that behavior is primarily extrinsically motivated: people are more motivated to perform activities if they receive a reward afterward, rather than simply because they enjoy the activities themselves.

• Intrinsically motivated behaviors are performed because of the sense of personal satisfaction that they bring.

• Extrinsically motivated behaviors are performed in order to receive something from others—such as a promotion, praise, candy, money, or attention.

• Cognitive approaches to motivation focus on how a person’s cognitions —and especially cognitive dissonance —influence their motivation.

• The theory of cognitive dissonance proposes that people have a motivational drive to reduce contradictory cognitions by either changing or justifying their attitudes, beliefs, and behaviors.

• Maslow’s hierarchy of needs defines motivation as the process of satisfying certain needs that are required for long-term survival and development.

• There are some needs that are basic to all human beings, and in their absence, nothing else matters. As we satisfy these basic needs, they no longer serve as motivators, and we begin to satisfy higher-order needs.

• Maslow divided human needs into a pyramid that includes physiological, safety, love/belonging, esteem, and self-actualization needs. Higher-order needs can only be pursued when the lower needs are met.

Key Terms

drive: Acts of motivation like thirst or hunger that have primarily biological purposes.

homeostasis: The ability of a system or living organism to adjust its internal environment to maintain a stable equilibrium, such as the ability of warm-blooded animals to maintain a constant temperature.

extrinsic: External; inessential.

incentive: Something that motivates, rouses, or encourages; an anticipated reward or aversive event from the environment.

intrinsic: Innate; inherent; essential.

cognitive dissonance: A conflict or anxiety resulting from inconsistencies between one’s beliefs and one’s actions or other beliefs.

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