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Why is it important for a salesperson to anticipate a buyers concern and objections?

1. By anticipating a buyer's concerns and objections, the salesperson is less likely to be “derailed” when he or she hears them. 2. Anticipating concerns and objections gives the salesperson time to prepare and develop an appropriate response strategy.

Why is it important for a salesperson to establish expectations with a new customer?

Increase brand loyalty: Exceeding your customers' expectations can inspire them to make future purchases from your brand. Influence product sales: Customers who have high expectations about your products or services may choose to shop with your brand, helping you increase profits and meet sales goals.

Why is it important for a salesperson to ask a buyer what he or she wants the salesperson to do when resolving the complaint?

so that they can easily react to what the buyer is saying, if they anticipate the objection, they can have a preformulated response in their head. it is the salesperson's job is to uncover objections and answer them to a customer's satisfaction.
Take the time to listen to the objection fully. Don't react defensively. Train yourself to ignore any negative emotions you may be feeling. Stay focused on what the buyer is saying and the business problem you're helping to solve.