Which type of store carries a deep assortment of a particular product line has knowledgeable staff and can be viewed as a giant specialty store?

Q: Which has deep assortment among the following retail stores?

Specialty Stores They dont have much in the way of variety, but their assortment is very deep.

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Which type of store carries a deep assortment of a particular product line has knowledgeable staff?
Which type of retailer typically carries a deep product assortment of narrow product lines?
Which has deep assortment among the following retail stores?
Which type of store is much larger than regular supermarkets and offers a large assortment of routinely purchased food products nonfood items and services?

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Question	Answer
Retailing	All activities involved in selling goods or services directly to final consumers for their personal, nonbusiness use.
Retailer	A business whose sales come prmarily from retailing.
Specialty store	A retail store that carries a narrow product line with a deep assortment within that line.
Department store	A retail organization that carries a wide variety of product lines-each line is operated as a seperate department managed by specialist buyers or merchandisers.
Supermarket	A large, low-cost, low-margin, high-volume, self-service store that carries a wide variety of grocery and household products.
Convenience store	A small store, located near a residential area, that is open long hours seven days a week and carries a limited line of high-turnover convenience goods.
Superstore	A store much larger than a regular supermarket that offers a large assortment of routinely purchased food products, nonfood items, and services.
Category killer	giant specialty store that carries a very deep assortment of a particular line and is staffed by knowledgeable employees.
Service retailer	A retailer whose product line is actually a service, including hotels, airlines, banks, colleges, and many others.
Discount store	A retail operation that sells standard merchandise at lower prices by accepting lower margins and selling at higher volume.
Warehouse club	Off-price retailer that sells a limited selection of brand name grocery items, appliances, clothing, and a hodgepodge of other goods at deep discounts to members who annual membership fees.
Chain stores	Two or more outlets that are commonly owned and controlled.
Franchise	A contractual association between a manufacturer, wholesaler, or service organization and independent businesspeople who buy the rights to own and operate one or more units in the franchise system.
Shopping center	A group of retail businesses planned, developed, owned, and managed as a unit.
Wheel-of-retailing concept	A concept that states that new types of retailers usually begin as low-margin, low-price, low-status operations but later evolve into higher-priced, higher-service operations, eventually becoming like the conventional retailers they replaced.
Wholesaling	All activities involved in selling goods and services to those buying for resale or business use.
Wholesaler	A firm engaged primarily in wholesaling activities.
Merchant wholesaler	Independently owned business that takes title to the merchandise it handles.
Broker	A wholesaler who does not take title to goods and whose function is to bring buyers and sellers together and assist in negotiation.
Agent	A wholesaler who represents buyers or sellers on a relatively permanent basis, performs only a few functions, and does not take title to goods.

Principles of Marketing, 17e (Kotler/Armstrong)

Chapter 13 Retailing and Wholesaling

1) ________ includes all the activities involved in selling products or services directly to final

consumers for their personal, nonbusiness use.

A) Franchising

B) Retailing

C) Brokering

D) Wholesaling

E) Disintermediation

Answer: B

Skill: Concept

Objective: LO 13.1: Explain the role of retailers in the distribution channel and describe the

major types of retailers.

Difficulty: Easy

2) Many institutions, including retailers, wholesalers, and ________ do retailing.

A) schools

B) government agencies

C) factory farmers

D) manufacturers

E) defense contractors

Answer: D

Skill: Concept

Objective: LO 13.1: Explain the role of retailers in the distribution channel and describe the

major types of retailers.

Difficulty: Easy

3) Retailers connect brands with consumers in the ________ phases of the buying process.

A) need identification

B) evaluation of alternatives

C) final

D) information gathering

E) post-purchase

Answer: C

Skill: Concept

Objective: LO 13.1: Explain the role of retailers in the distribution channel and describe the

major types of retailers.

Difficulty: Easy

Which type of store carries a deep assortment of a particular product line has knowledgeable staff?

Chp. 11 Marketing.

Which type of retailer typically carries a deep product assortment of narrow product lines?

Answer: Specialty stores carry narrow product lines with deep assortments within those lines.

Which has deep assortment among the following retail stores?

Specialty Stores They don't have much in the way of variety, but their assortment is very deep.

Which type of store is much larger than regular supermarkets and offers a large assortment of routinely purchased food products nonfood items and services?

Superstores are much larger than regular supermarkets and offer a large assortment of routinely purchased food products, nonfood items, and services.

Which type of store carries a deep assortment of a particular product line has knowledgeable staff and can be viewed as a giant specialty store?

Which type of store carries a deep assortment of a particular product line has knowledgeable staff?

Which type of retailer typically carries a deep product assortment of narrow product lines?

Which has deep assortment among the following retail stores?

Which type of store is much larger than regular supermarkets and offers a large assortment of routinely purchased food products nonfood items and services?

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