Which term refers to any group that has an actual or potential interest in or impact on an organizations ability to achieve its objectives?

-Publics:Any group that has actual or potential interest in or impact on anorganisations ability to achieve its objectives. E.g. financial publics, media publics,government, local etc.-Customers: most important actors. The aim of the entire value delivery system is toserve target customers and create strong relationships with them. Consumermarkets, business markets, reseller markets, international markets and governmentmarkets.THE COMPANY’S MACROENVIRONMENT:-The macro-environment is where all other actors operate in a larger macro-environment of forces that shape opportunities and pose threats to the company.-THE DEMOGRAPHIC ENVIRONMENT:-The demographic environment is of major importance to marketers because itinvolves people and people make up markets-Changes in the world demographic can have major influence on a business, somarketers need to keep track of demographic trends and developments.-Need to track changing age and family structures, demographic population shifts,educational characteristics and population diversity.-THE ECONOMIC ENVIRONMENT:

[Skip Breadcrumb Navigation]
 

Home

Student Resources

Chapter 3: Analysing the marketing environment

Multiple choice questions

Try the multiple choice questions below to test your knowledge of this chapter. Once you have completed the test, click on 'Submit Answers for Grading' to get your results.

	The microenvironment covers which of the following?   Suppliers Customers Competitors All of the above

	Which of the following statements is true?   Demography is the study of human population in terms of size, density, location, age, gender, occupation and other statistics The technological environment is made up of institutions and other forces that affect a society's basic values, perceptions, preferences and behaviors The ecological environment consists of factors that affect consumer purchasing power and spending patterns None of the above

	The "public" refers to which of the following?   Is a well defined target group that has an actual or potential interest in or impact on an organization's ability to achieve its objectives Is a single person that has an actual or potential interest in or impact on an organization's ability to achieve its objectives Is any group that has an actual or potential interest in or impact on an organization's ability to achieve its objectives None of the above

	Which of the following is a macroenvironment force?   Demographic Technological Political All of the above

	Marketing intermediaries help the company to promote, sell and distribute its products to final buyers.    True  False

	The economic environments show trends such as shortages of certain raw materials, higher pollution levels and more government intervention.    True  False

	The macroenvironment are the larger societal forces that affect the microenvironment - demographic, economic, ecological, technological, _______, and _______ forces.   political, cultural political, supplier competitor, cultural none of the above

Is any group that has an actual or potential interest in or impact on?

Which term refers to the physical environment and the natural resources that are needed as inputs by marketers or that are affected by marketing activities?

Which term refers to the larger societal forces that affect the demographic economic natural technological political and cultural forces?

Is the actors close to the company that affect its ability to serve its customers the company suppliers marketing intermediaries customer markets competitors and public?