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Marketing Essentials4th EditionGrady Kimbrell 2,121 solutions Which of the following is the term for the huge volume of data collected during qualitative research? ANS B: Feedback DIF: Cognition level: Knowledge The most common source of data collected in qualitative research studies
is ANS: A DIF: Cognitive Level: Knowledge When
collecting data many researchers record the interview. This is a common practice because ANS: D Feedback DIF: Cognitive Level: Comprehension Which of the
following criteria of scientific rigour for qualitative research is met when the research report leads the reader from the ANS: B Feedback DIF: Cognitive Level: Comprehension What is the contribution of qualitative computer software to the research process? ANS: B Feedback DIF: Cognitive Level: Comprehension A student is critiquing a research report of a
phenomenological research study that examines the lived experience of domestic ANS: A Feedback DIF: Cognitive Level: Application Which of the following is a possible ethical issue that must be considered when evaluating qualitative research? ANS: C Feedback DIF: Cognitive Level: Application When a reader critiques a phenomenological study for appropriateness, the reader will examine the study to see if the researcher ANS: C Feedback DIF: Cognitive Level: Analysis Which of the following sets of stages was included in the model for data analysis introduced by Miles and Huberman? ANS: A Feedback DIF: Cognitive Level: Knowledge When does abstraction occur in ethnography?
ANS: C Feedback DIF: Cognitive Level: Knowledge Which of the following computer programs can be used to help researchers in qualitative data
management? ANS: B Feedback DIF: Cognitive Level: Knowledge What is the purpose of data display in qualitative analysis? ANS: D Feedback DIF: Cognitive Level: Knowledge Which of the following is a common feature of different approaches to qualitative data analysis? ANS: A Feedback DIF: Cognitive Level: Analysis What is the main purpose of using vignettes in qualitative data analysis? ANS: B Feedback DIF: Cognitive Level: Analysis What processes do researchers use to study their own personal beliefs and knowledge in their attempt to ensure that their analysis ANS: D Feedback DIF: Cognitive Level: Analysis Which of the following is the kind of data analysis that leads to the development of a cultural inventory? ANS: C Feedback DIF: Cognitive Level: Knowledge What
is the term used to describe the central meaning of the thematic conclusions drawn in phenomenological analysis? ANS: C Feedback DIF: Cognitive Level: Comprehension Which of the following is an important feature of most qualitative analysis methods? ANS: B Feedback DIF: Cognitive Level: Analysis Why do all qualitative researchers
"immerse" themselves in the data? ANS: A Feedback DIF: Cognitive Level: Analysis Why do qualitative researchers include "member checking" in data analysis? ANS: C Feedback DIF: Cognitive Level: Comprehension Which of the following is a common data collection method in qualitative research?Data collection methods most commonly used in qualitative research are individual or group interviews (including focus groups), observation, and document review.
What are the most common data collection methods for qualitative research quizlet?Interviews.. Conducting focus groups.. Observing participants.. Examining written text.. Which of the following type of data is collected in qualitative research?The three core approaches to data collection in qualitative research—interviews, focus groups and observation—provide researchers with rich and deep insights.
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