Socio-cultural Environment:Cultural environment consists of institutions and Show
other forces that affect a society’s basic values, perceptions, and behaviors -Cultural factors strongly affect how people think and how they consume. So, marketers are keenly interested in the cultural forces. -Factors which influence values and norms/codes of societies, do also influence purchase decisions -The cultural environment consists of institutions and other forces that affect a society’s basic values, perceptions, preferences, and behaviors. People grow up in a particular society that shapes their basic beliefs and values. They absorb a worldview that defines their relationships with others. The following cultural characteristics can affect marketing decision making. Core beliefs and values: People in a given society hold many beliefs and values. Their core beliefs and values have a high degree of persistence. For example, most Americans believe in individual freedom, hard work, getting married, and achievement and success. These beliefs shape more specific attitudes and behaviors found in everyday life. Core beliefs and values are passed on from parents to children and are reinforced by schools, churches, business, and government. Secondary beliefs and values: are more open to change include people’s views of themselves, others, organization, society, nature, and the universe. Believing in marriage is a core belief; believing that people should get married early in life is a secondary belief. Marketers have some chance of changing secondary values but little chance of changing core values. For example, family-planning marketers could argue more effectively that people should get married later than not getting married at all. Shifts in Secondary Cultural Values People’s view of themselves -People vary in their emphasis on serving themselves versus serving others People’s view of others -More “cocooning” – staying home, home cooked meals People’s view of organizations -Decline of loyalty toward companies People’s view of society -Patriots defend it -Reformers want to change it -Malcontents want to leave it -Shifts in Secondary Cultural Values People’s view of nature -Some feel ruled by it -Some feel in harmony with it -Some seek to master it Which is made up of institutions and other forces that affect society's basic values perceptions and behaviors?The cultural environment consists of institutions and other forces that affect society's basic values, perceptions, preferences, and behaviors.
Which environment consists of factors that affect consumer purchasing power and spending patterns?Economic environment consists of factors that affect consumer purchasing power and spending patterns.
Which term refers to any group that has an actual or potential interest in or impact on an organization's ability to achieve its objectives?Public. A public is defined as any group that has an actual or potential interest in, or impact on, an organization's ability to achieve its objectives.
What includes the natural resources that a company uses as inputs that affects their marketing activities?The natural environment is another important factor of the macro-environment. This includes the natural resources that a company uses as inputs that affects their marketing activities. The concern in this area is the increased pollution, shortages of raw materials and increased governmental intervention.
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Which is made up of institutions and other forces that affect societys basic values perceptions and behaviors?
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