For business
managers understanding the best practice on how to deal with and distinguish Marketing Channels is one of their main issues. The importance of this subject goes beyond the imaginary border of your own company. You must conduct an analysis considering the holistic view of your business and understand that there are many other variables that will determine the success of your business. Marketing Channels are related to all the possible tracks
the product travels from production to the end customer and is one of the important pillars of the Marketing Mix. Also known as one of the 4P’s, marketing channels is related to “Place” and how customers can find the product and vice-versa. The marketing channels have a bi-dimensional spectrum and must be analysed in both ways to avoid myopia and perform in the best way. In the conventional view of it we can relate it to the different levels of the channel from one member to the other till the product arrives at the hands of customers. A Marketing Channel can only reach a better performance when there is vertical integration of it. In other words all the components of the marketing channel must work together, share information and have common goals to attend the customer’s expectations.  The other dimension is the Horizontal Marketing System where two or more companies join together at one level to follow a new market opportunity. By working together companies can combine their resources to accomplish more than they could alone. In this spectrum businesses must build strategic alliances with common goals. For example Pepsi Cola drinks can be found in Burger King and ATM machines can be found in retail shops. Both companies take advantage of products, services and market share of each partner. Multichannel Distribution SystemsOrganisations can do business in several ways. In the past companies used a single channel to sell to a single market or market segment. Today with the proliferation of customer segments and all the channels possibilities is easier to find companies using multichannel distribution. The producer can sell straight away to final customers through catalogues, by telephone, or via the Internet. Or they can sell direct to retailers and use distributors to find retailers. There are many options and the challenge for managers is to deal with the many marketing channels trying to ensure the best performance by doing so. When we are talking about International Business the possibilities are even more complex and choosing the right alternatives requires the right skills. Author: Murilo Branco Answer:Two or more companies at one level join together to follow a new marketing opportunity; byworking together, companies can combine their financial, production, or marketing resources toaccomplish more than any one company could alone. 143) Give two examples of multichannel distribution systems. Get answer to your question and much more
144) What types of products are intensively distributed? Get answer to your question and much more 145) What types of products are exclusively distributed? Get answer to your question and much more 146) What types of products are selectively distributed? Get answer to your question and much more 147) What are two considerations when selecting intermediaries? Get answer to your question and much more 148) When would an exclusive dealing contract be legally problematic? Get answer to your question and much more 149) How can a company benefit through a just-in-time logistics system? Get answer to your question and much more 150) Explain why a firm's suppliers tap into the firm's inventory levels with a vendor-managed inventorysystem (VMI). Get answer to your question and much more In which of the marketing systems two or more companies join together to grab new market opportunity?In other words, Horizontal marketing system is the merger of two unrelated companies who have come together to exploit the market opportunities.
When 2 or more companies on the same level join together to get best marketing opportunity this is?Co-branding is a strategic marketing and advertising partnership between two brands wherein the success of one brand brings success to its partner brand, too.
When a single firm sets up two or more marketing channels to reach one or more customer segments it is termed group of answer choices?Multichannel distribution system is a method or structure in which a single company sets up two or more sales and marketing channels to reach one or more customer segments—through a brick and mortar store, an online marketplace like Amazon or eBay, a large retailer, wholesale, direct marketing or resellers.
Is a marketing channel that has one or more intermediary levels?A direct marketing channel consists of just two parties—a producer and a consumer. By contrast, a channel that includes one or more intermediaries (wholesaler, distributor, or broker or agent) is an indirect channel.
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When two or more companies at one level join together to follow a new marketing opportunity is known as?
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