When the quantity demanded of a good falls due to a rise in price it is called * Extension upward shift downward shift contraction?

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Extension and Contraction in Demand for Goods!

In economics, the extension and contraction in demand are used when the quantity demanded rises or falls as a result of changes in price and we move along a given demand curve. When the quantity demanded of a good rises due to the fall in price, it is called extension of demand and when the quantity demanded falls due to the rise in price, it is called contraction of demand.

For instance, suppose the price of bananas in the market at any given time is Rs.12 per dozen and a consumer buys one dozen of them at that price. Now, if other things such as tastes of the consumer, his income, prices of other goods remain the same and price of bananas falls to Rs. 8 per dozen and the consumer now buys 2 dozen bananas, then extension in demand is said to have occurred. On the contrary, if the price of bananas rises to Rs. 15 per dozen and consequently the consumer now buys half a dozen of the bananas, then contraction in demand is said to have occurred.

It should be remembered that extension and contraction in the demand takes place as a result of changes in the price alone when other determinants of demand such as tastes, income, propen­sity to consume and prices of the related goods remain constant. These other factors remaining constant means that the demand curve remains the same, that is, it does not change its position; only the consumer moves downward or upward on it.

The extension and contraction in demand is illustrated in Figure 7.3. Assuming other things such as income, tastes and fashion, prices of related goods remaining constant, a demand curve DD goods remaining constant, a demand curve DD has been drawn. It will be seen in this figure that when the price of the good is OP, then the quantity demanded of the good is OM.

Now, if the price of the good falls to OP’ the quantity de­manded of the good rises to ON. Thus, there is extension in demand by the amount MN. On the other hand, if price of the good rises from OP to OP” the quantity demanded of the good falls to OL. Thus, there is contraction in demand by ML. We thus see that as a result of changes in price of a good the consumers move along the given demand curve; the demand curve remains the same and does not change its position.

Demand and Quantity Demanded:

It is important to understand the distinction between the concepts of demand and quan­tity demanded as they are often confused with each other. Demand represents the whole demand schedule or demand curve and shows how price of a good is related to quantity which the consumers are willing and able to buy, other factors which determine demand being held constant.

On the other hand, quantity de­manded refers to the quantity which the consumers buy at a particular price. The quantity de­manded of a good varies with changes in its price; it increases when price falls and decreases when price rises. The changes in demand for a commodity occur when there is a change in the factors other than price, namely, tastes and preferences the people, incomes of the consumers, and prices of related goods.

When the quantity demanded of a good falls due to a rise in price it is called * Extension upward shift downward shift contraction?

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When the quantity demanded of a good falls due to a rise in price it is called * Extension upward shift downward shift contraction?

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and prices of 
the related goods remain constant. 
c) Increase and Decrease in 
Demand: Now, if the other things, 
that is, determinants of demand other 
than price such as consumer’s tastes 
and preferences, income and prices of 
the related goods change, the whole 
demand curve will shift upward or 
downward. Increase in demand means 
that the consumer buys more of the 
good at various prices than before. 
For example, if the income of a 
consumer increases, or if the fashion 
for a good 
E F 
particular commodity. A fall in the price of the commodity will not, therefore, 
increase his real income in any substantial measure. The substitution effect, on 
the contrary, is stronger than the income effect, because the consumer will 
always substitute the inexpensive for the expensive commodity. Further more, 
the income effect is positive only in case of a superior commodity. A superior 
commodity is one, which is consumed, in increased quantities when income of 
the consumer rises. For example, rice is a superior commodity because people 
consume more of it when their incomes rise. This is due to the fact that the 
consumer’s real income would increase, if price of such a commodity falls. On 
the other hand, the income effect is negative in case of an inferior commodity. 
An inferior commodity is one, which is consumed, in smaller quantities when the 
income of the consumer rises. Its consumption is a symbol of low status and 
therefore, if the price of such a commodity falls, the consumer’s real income 
increases, but he buys less of inferior commodity. For example, jaggery is an 
inferior commodity because people consume less of it when their incomes rise. 
b) Extension and Contraction of Demand: When the quantity demanded of a 
good rises due to the fall in price, it is called extension of demand. When the 
price falls from OP0 to OP2, the quantity demanded increases from OQ0 to OQ2. 
When the quantity demanded of a good decrease due to rise in the price, it is 
called contraction of demand. When the price rises from OP0 to OP1, the 
quantity demanded of the good decreases from OQ0 to OQ1. The extension and 
 
 
 
 
 
 
 
 
 
 
 
OQ0 - OQ1-Contraction of demand 
OQ0 - OQ2 -Extension of demand 
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42 www.AgriMoon.Com
 
 Quantity Demanded 
Fig.3.5 Exceptional Demand 
 Curve 
P
ri
ce
 
D 
D 
OQ0 - OQ4 -Decrease in demand 
OQ0 - OQ5 -Increase in demand 
improves, the consumer will buy greater quantities of the good than before at 
various given prices. The consumer will buy OQ5 rather than OQ0 due to upward 
shift or increase in demand (see Fig.3.4). Similarly, the consumer will buy OQ4 
instead of OQ0 due to downward shift or decrease in demand. This increase and 
decrease in demand happen due to the changes in factors other than price of the 
commodity. 
d) Exceptions to the Law of Demand 
1.According to Thorstein Veblen, some consumers measure the utility of a 
commodity entirely based on its price i.e., for them, the greater the price of a 
commodity, the greater is its utility for them. For example, diamonds are 
considered as prestigious good in the society. However, the consumer will buy 
less of the diamonds, even if its price is low, because with the fall in price its 
prestige value will go down. Similarly, at higher price, quantity demanded of 
diamonds by a consumer will rise. 
2) Another exception to the law of demand was pointed out by Sir Robert Giffen 
who observed that when the prices of bread/potatoes increased, the low-paid 
British workers, in the early 19th century, purchased more of bread/potatoes and 
not less of them. This is contrary to the law of demand. The reason for this is 
that these British workers consumed a diet of mainly bread/potatoes and when 
their prices went up they were compelled to spend more on given quantities of 
bread/potatoes. Therefore, they could not afford to purchase as much meat as 
before. Hence, after the name of Robert Giffen, such goods (bread/potatoes) are 
called Giffen goods. 
 
 
 
 
 
 
their incomes, tastes and preferences and prices of related goods remain 
constant. The law of demand explains to price demand. 
3) Some times, people expect that the prices of 
certain goods would still rise in the future and 
hence, they demand greater quantities of such 
goods, even if their prices are higher at present. 
iv) Types of Demand: There are three different 
types of demand which are discussed below: 
a) Price demand: Price demand refers to various 
quantities of a commodity that consumers demand 
per unit of time at different prices, assuming that 
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43 www.AgriMoon.Com
 
D 
D 
I1 
I0 
 I
nc
om
e 
 0 Q1 Q0 
 Quantity Demanded 
 Fig. 3.6(a) Income Demand 
 for an Inferior Good 
I1 
I0 
In
co
m
e 
 0 QoQ1 
 Quantity Demanded 
 Fig. 3.6(a) Income Demand for 
 a Normal or Superior Good 
 
D 
D 
D 
D 
D 
D 
P1 
P0 
P
ri
ce
 o
f 
T
ea
 P1 
P0 
P
ri
ce
 o
f 
B
re
ad
 
0 Q0 Q1 0 Q1 Q0 
Quantity Demanded of Coffee Quantity Demanded of Butter 
Fig.3.7 (a) Demand for Substitute Good.Fig.3.7 (b) Demand for Complementary Good 
 
b) Income demand: Income demand refers to the different quantities of a 
commodity which consumers will buy at different levels of income, other things 
remaining the same. Other things, here, refer to price of the commodity, prices 
of related goods and tastes and preferences of the consumer. As income of the 
consumer increases, his demand for a normal or superior commodity also rises. 
Thus, there is a positive relationship between income and quantity demanded. 
 
 
 
 
 
 
The income demand curve slopes upward from left to right. For inferior goods, 
the quantity demanded will be more, if income of the consumer declines, while 
other determinants of demand remain constant and vice versa. Thus, the income 
demand curve slopes downward and it indicates that there is an inverse or 
negative relationship between income and quantity demanded. 
c) Cross demand: It refers to the different quantities of a commodity that 
consumers purchase per unit of time at different prices of a related commodity, 
other things remaining the same. The other things, here, include consumer’s 
income, his tastes and preferences and the price of the commodity itself. The 
related commodity may be either substitute or complementary good. For 
example, tea and coffee are substitutes. 
 
 
 
 
 
 
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44 www.AgriMoon.Com
 
Substitutes satisfy the same want. If the price of tea rises, the consumer buys 
less of it. Instead, they may buy more of coffee. Thus, a rise in the price of tea 
increases the demand for coffee. The cross demand curve of coffee in relation to 
the price of tea will have a positive slope (or, slopes upward to the right). On the 
contrary, if both the commodities are jointly demanded to satisfy the same want 
they are called complementary goods. For example, bread and butter are 
complementary goods. A fall in the price of bread will increase the demand for 
butter and vice-versa. The cross demand curve of butter in relation to the price 
of bread will have a negative slope (or slopes downward to the right). 
Complementary demand is also known as Joint demand. Joint demand takes 
place when two or more goods are jointly demanded for the satisfaction of a 
particular want. E.g. bread and butter, shoes and shoe-laces, cup and saucer, tea, 
milk and sugar, etc. 
d) Derived demand is another types of demand. The demand for a factor of 
production that results from the demand for the final form of the commodity 
which it helps to produce. For example, a consumer buys bread. To bake the 
bread, bakers have to buy flour. Their derived

What is it called when the quantity demanded falls due to rise in price?

The price elasticity of demand is ordinarily negative because quantity demanded falls when price rises, as described by the "law of demand". Two rare classes of goods which have elasticity greater than 0 (consumers buy more if the price is higher) are Veblen and Giffen goods.

When the price of a good falls the quantity demanded of the good rises?

Economists refer to this relationship as the law of demand. The law of demand states that, other things being equal, when the price of a good rises, the quantity demanded of that good falls. The reverse is also true-when the price of a good falls, the quantity demanded of that good rises.

What happens when the quantity demanded of a good fall?

If the price goes up, the quantity demanded goes down (but demand itself stays the same). If the price decreases, quantity demanded increases. This is the Law of Demand. On a graph, an inverse relationship is represented by a downward sloping line from left to right.

When the price of a good rise the quantity demanded falls and when the price of a good falls the quantity demanded rises ceteris paribus?

The law of demand: Law of demand states: As price of a good increases, the quantity demanded of the good falls, and as the price of a good decreases, the quantity demanded of the good rises, ceteris paribus. Restated: there is an inverse relationship between price (P) and quantity demanded (Qd).