Presentation on theme: "Chapter 6-Analyzing the audience"— Presentation transcript: 1 Chapter 6-Analyzing the audience Show
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Audience-Centeredness
3 Audience-Centeredness
4 Your Classmates as an Audience 5 The Psychology of Audiences 6 Demographic Audience
Analysis 7 Demographic Audience Analysis 8 Situational Audience Analysis
9 Situational Audience Analysis 10 Situational Audience Analysis 11
Getting Information about the Audience 12 Getting
Information about the Audience
13 Getting Information about the Audience
14 Getting Information about the Audience 15 Getting Information about the Audience 16 Adapting to the Audience
17 Now You try! Create a 5 Question Audience Analysis Questionnaire for your
speech topic that your classmates will take following these guidelines: Plan the questionnaire carefully to elicit precisely the information you need Use all 3 types of questions Make sure the questions are clear and unambiguous Keep the questionnaire relatively brief What does disposition of the audience toward the topic mean?Audience disposition toward the topic. Speaker needs to assess the audience's interest in the topic. – Normally, people won't attend a speech if they aren't interested in the topic – makes classroom environment more challenging. Speaker needs to assess audience's knowledge of topic.
What are the three things to consider when evaluating the audiences disposition toward the speech topic?Interest, knowledge, and attitude are the three most important factors to consider when determining an audience's disposition toward a speaker's topic.
Which of the following is a factor to consider in situational audience?What are the five factors to consider in situational audience analysis? the size of the audience., the physical setting in which the speech occurs., the audience's disposition toward the topic., the audience's disposition toward the speaker., the audience's disposition toward the occasion.
Which of the following does your textbook discuss as the major factors in demographic audience analysis?Which of the following does your textbook discuss as major factors in demographic audience analysis? Taking account of your listeners' racial, ethnic, or cultural background is an important factor in situational audience analysis.
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