What was the primary assumption of Kluckhohn and strodtbecks value orientations approach for understanding cultural differences?

Q: What is culture according to Kluckhohn?

Kroeber & Kluckhohn 1952: 181; cited by Adler 1997: 14. Culture consists of the derivatives of experience, more or less organized, learned or created by the. individuals of a population, including those images or encodements and their interpretations.

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This chapter extensively covers the theories that explains culture and organizational behavior. Later in the chapters goes deeper int the debate over convergence versus divergence

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MASCULINE society, the tough values including success, money, assertiveness, and competition are dominant. There are often significant differences between men and women's roles. The "masculine" label indicates that these tough values are almost universally associated with men's roles. Example, Germany and Austria rank as highly masculine because they value earnings, recognition, advancement and challenge. Encourages independent decision making.
FEMININE CULTURES- place importance on tender values such as personal relationships, the quality of life and service. Example Finland value cooperation, a friendly atmosphere, employment security and group decision making

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What are the orientations of culture described by Kluckhohn and strodtbeck?

American anthropologists Florence Kluckhohn and Fred Strodtbeck (1961) formulated five value orientations: human nature, relationship of humankind to nature, sense of time, activity, and social relationships [3] .

What is culture according to Kluckhohn?

Kroeber & Kluckhohn 1952: 181; cited by Adler 1997: 14. 'Culture consists of the derivatives of experience, more or less organized, learned or created by the. individuals of a population, including those images or encodements and their interpretations.

What are the five questions that every society must answer according to Kluckhohn and strodtbeck identify the three potential responses to each question?

It is out of this need that cultural values arise. The basic questions faced by people everywhere fall into five categories and reflect concerns about: 1) human nature, 2) the relationship between human beings and the natural world, 3) time, 4) human activity, and 5) social relations.

What are cultural value orientations?

Cultural value orientations represent the basic and core beliefs of a culture; these basic beliefs deal with human's relationships with one another and with their world. The study evaluated the extent to which value orientations were present in advertising from the United States and Mexico.