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5 Types of Qualitative Research MethodsQualitative research is the process of acquiring data by studying subjects in their natural habitat. The focus is on understanding the why and how of human behaviour in situations, and is defined as a scientific research method to obtain non-numerical data. Qualitative research is subjective in nature: Types of Qualitative Research methods: 1. Ethnography Example of application: This on-the-field method can help companies in assessing how consumers use certain products or services, and accordingly develop new products or revamp existing products. 2. Narrative Example of application: A business can use this method to understand challenges faced by their target audience that can in turn be utilised for innovation and development of products. 3.
Phenomenology Example of application: Universities can rely on this method to understand how students make their choices about applying to universities/colleges. 4. Grounded Theory Example of application: A product-based company can use this method to understand how their customers use their products or individual features of their product or products. 5. Case study Example of application: For a business, case studies are a useful tool to formulate strategies, understand influences, devise new methods etc. With open-ended questions, qualitative research methods produce results that are descriptive and inferences that are useful in breaking down complex problems into simpler components. The onus is on the researcher – he or she can change the course of the research based on the responses from or observations of the subjects. Howitt, D. (2019). Introduction to qualitative research methods in psychology: putting theory into practice. Pearson Education. Taylor, B. J., & Francis, K. (2013). Qualitative research in the health sciences: methodologies, methods and processes: Routledge. Taylor, B. J., Kermode, S., & Roberts, K. L. (2006). Research in nursing and health care: creating evidence for practice (Third edition. ed.): Thomson. O’Connor, S. J. (2011). Context is everything: The role of auto‐ethnography, reflexivity and self‐critique in establishing the credibility of qualitative research findings. European Journal of Cancer Care, 20(4), 421–423. https://doi.org/10.1111/j.1365-2354.2011.01261.x Dickson, W. J & Roethlisberger, F. J., (1966) Counseling in an organization: a sequel to the Hawthorne researches. 1898-1974 & Western Electric Company (U.S.) Division of Research, Graduate School of Business Administration, Harvard University, Boston What type of research study involves a certain cultural group or organization as your main participants?Ethnographic studies collect data from groups, such as certain cultural groups. Ethnographers frequently live with the people they are studying. Data are collected from key informants, who are the people most knowledgeable about the culture.
What is the type of qualitative research that involves data analysis about certain cultural groups or minorities?Ethnographic studies are qualitative procedures utilized to describe, analyze and interpret a culture's characteristics.
What kind of qualitative research where it is simply studying the culture of a certain group of people in their own environment or local SE up?Ethnography
In ethnography, you immerse yourself in the target participants' environment to understand the goals, cultures, challenges, motivations, and themes that emerge. Ethnography has its roots in cultural anthropology where researchers immerse themselves within a culture, often for years!
What type of qualitative research that involves in studying a particular group or population in the natural setting or habitat?Ethnography- involves studying a particular group or population in the natural setting or in their habitat.
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