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 Psychology: Themes and Variations10th EditionWayne Weiten 180 solutions Abnormal Psychology8th EditionDavid Barlow, Stefan Hofmann, V Durand 307 solutions Psychology: Principles in Practice1st EditionSpencer A. Rathus 1,024 solutions A Concise Introduction To Logic13th EditionLori Watson, Patrick J. Hurley 1,967 solutions What is peripheral processing?Peripheral Route Processing (also known as Peripheral Route To Persuasion) occurs when someone evaluates a message, such as an advertisement, on the basis of physical attractiveness, background music, or other surface-level characteristics rather than the actual content of the message.
What occurs when people are persuaded on the basis of factors unrelated to the nature or quality of the content of a persuasive message?Central route processing occurs when people are persuaded on the basis of factors unrelated to the nature or quality of the content of a persuasive message. The mental conflict that occurs when a person holds two contradictory attitudes or thoughts is known as: cognitive dissonance.
What are the two major persuasion routes consumers go through in decision making process?There are two primary routes to persuasion. The central route to persuasion uses facts and information to persuade potential consumers. The peripheral route uses positive association with cues such as beauty, fame, and positive emotions.
How does the recipient's mood affect persuasion quizlet?How does the recipient's mood affect persuasion? A good mood makes people more receptive to persuasive messages.
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What processing occurs when the recipient thoughtfully considers the issues and arguments involved in persuasion?
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