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When a receiver gives feedback to a source?Feedback is composed of messages the receiver sends back to the source. Verbal or nonverbal, all these feedback signals allow the source to see how well, how accurately (or how poorly and inaccurately) the message was received (Leavitt & Mueller, 1951).
In what ways does mass communication differ from interpersonal communication?In other words, while mass communication involves one-way communication between a source—like a television station—and a receiving audience, interpersonal communication involves a two-way exchange of information.
Which model of mass communication clearly defines encoding and decoding as components of the communication process?The transmission model of communication describes communication as a one-way, linear process in which a sender encodes a message and transmits it through a channel to a receiver who decodes it.
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