Marketing MCQ Marketing Chapter 14 While using integrated marketing communications, the communications process should start with a(n) ________. Show
A) advertising strategy Answer: D) audit of all potential customer touch points Learn More :What is the first step of IMC process?The first stage of the IMC planning process is to conduct a situational/ contextual analysis. This can involve a SWOT analysis and an external and internal environmental analysis.
What does an integrated marketing communications strategy begin with?The IMC process generally begins with an IMC plan that describes the different types of marketing, advertising, and sales tools that will be used during campaigns. These are largely promotional tools, which include everything from traditional communication elements and modern communication elements.
What is integrated marketing communication process?Answer: Integrated marketing communication (IMC) can be defined as the process used to unify marketing communication elements, such as public relations, social media, audience analytics, business development principles, and advertising, into a brand identity that remains consistent across distinct media channels.
How do you use integrated marketing communications?7 ways to create a successful integrated marketing campaign. Step 1: Have a clear understanding of who your target audience is. ... . Step 2: Pick your channels. ... . Step 3: Have a consistent look. ... . Step 4: Create clear, consistent content that can easily be adapted or repurposed to suit different media or channels.. |
Using integrated marketing communications, the communications process should start with ________.
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