The following glossary defines the key words and terms commonly used within the Out of Home (OOH) industry in Australia. Show A B C D E F G H I J K L M N O P Q R S T U V W X Y Z AABAC ABAC Adjudication Panel ABAC Code Ad Standards Ad Standards Community Panel Ad unit orientation Advertising structure Agency
commission Airport advertising Allotment Animation Approach AR Arterials Asset Audience Audience
accumulation Audience composition Audience impression Audience Measurement System (AMS) Audience reach Australian Association of National Advertisers (AANA) Availability Average audience Average daily traffic count Awareness Back to top BBacklight units (Backlit) Behavioural profiles Behavioural Segments Billboard Bleed Bulletin Bus
advertising Bus shelter Buyergraphic Back to top CCampaign Campaign period Cancellation period Candela (cd) Census demographics Channel letters Charting Circulation Code of Ethics Commercial signs Communications Council Consumer spending data Contacts Content Continuity Co-op Copy Copy area Cost efficiency Cost per Minute (CPM) Cost per Play (CPP) Cost per Ratings Point (CPRP) Cost per Thousand (CPM) Count Station Coverage Cross-read Cuende Cumulative audience Custom market Cut-outs, embellishments, add-ons Cycle Back to top DDaily Effective Circulation (DECs) Demographic targeting Demographic profile Department of Transport/Main Roads etc. Digital billboard Digital movement Digital Out of Home (DOOH) Digital place-based media Display period Distribution Dwell
time Back to top EEccentricity Eco-poster or Eco-flex vinyl Effective circulation Effective frequency Effective reach Electronic Message Centre (EMC) Embellishment Environment Exposure Expressway Extension External Eye tracking Back to top FFace Facing Fibre optic display Finishing Flagging Flexible sign written vinyls (Woven Polyester) Flight/flighting Format Frequency Frequency distribution Back to top GGeographic targeting Government Household Travel Survey (GHTS) Gross Rating Points (GRPs) Back to top HHead-on Back to top IIllumination Impact Impact delivery Impressions Impressions multiplier Intensity Internal Inventory Back to top JJunior
poster Back to top KBack to top LLandmarks LED Lifestyle/retail Lightbox Likelihood To See (LTS) Lithography Longitudinal survey Look-alike targeting Luminance Back to top MM14+ Main Grocery Buyer (MGB) Market Market ride Marketing
communications Master brand Media Federation of Australia (MFA) Media mix Media owner Media plan Media unit Mega rear Message duration Minor Mobile billboard Monopole/unipole MOVE MOVE audience measurement system MOVE ID MOVE Methodology Training MOVE Site Classification Training MOVE Software Training Back to top NNeon spectacular NFC (Near Field Communication) Non-illuminated panel Notice Back to top OOAAA (Outdoor Advertising Association of America) OBIE Award Official count Off-premise sign OG1 OG2 OG3 OG4 OG5 OMA (Outdoor Media Association) OMA Mapping Software OMA Placement
Policy On-premise sign OOHtech Operating hours Operator Opportunity To See (OTS) Orientation Out of Home Media (OOH) Out of Home Media South Africa (OHMSA) Outdoor Overlay Override Back to top PP14+ P25-54 Paint out Painted wall Panel numbers Panels Parallel
poster Path to purchase Pedestrian count Penetration Per cent composition Performance Permanent bulletin Place-based media Plan by Format (PBF) Plant Plant capacity Plant operator Play event Play length Point of Sale (POS) Polyethylene (PE) Polypropylene (PP) Polyvinyl Chloride (PVC) Poster Poster
specialist Posting date Posting
instruction Posting instructions Potential
(000s) Prep site Primary Coverage Area (PCA) Prod site Programmatic (generic) Proof of Performance (POP) Propinquity Proxy Psychographic targeting Public service copy Back to top QQR Code Back to top RReach Reach
Curves Recency Theory Reposting charge Retargeting Rotation Run-ons or extras Back to top SScoreboard Screen Screen-Printing Segmentation Share of Voice (SOV) Shipping instructions Sightline Sign Single sheet poster Site classification Sites SMS Snipe Spectaculars Spotted map Standardised face StorePoints Street furniture Substrate Super 8s Supersites Back to top TTarget
audience Target Rating Points (TRPs) Taxi
backs Total contacts Total reach % and (000s) Traffic count Traffic flow Transit advertising Transit model Transition Travel mode Trim size Tri-Vision Back to top UUbiquity Universe UV coating Back to top VVeiling luminance VIEW Management Viewable ad play Vinyl Visibility Adjusted Contact (VAC) Visibility Index
Score (VI) Back to top WW14+ Wall mural Wastage Wearout Wrapped bus Back to top XBack to top YBack to top ZZenith Travel Modelling System Zone of Visibility Back to top Sources: Clear Channel Outdoor, Exterion Media, IAB, MOVE, OAAA, and OMA. What is the number of times an average person is exposed to the advertising message?At IndoorMedia, repetition is something we talk about a lot. Modern research believes that the average consumer needs to view an ad at least 7-8 times before it'll really sink in.
When an ad is presented or exposed to a person it is called?Advertising exposure is a presentation of an advertisement to the consumer.
Is the number of times a person is exposed to an advertisement?In advertising, the effective frequency is the number of times a person must be exposed to an advertising message before a response is made and before exposure is considered wasteful. The subject on effective frequency is quite controversial. Many people have their own definition on what this phrase means.
What is frequency of an ad?In the context of advertising, frequency can be defined as the number of times a person is exposed to an advertisement or the number of times an advertisement is repeated through a specific medium over a specific time period.
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