We couldn't find a proper paper. invalid access. Show This website uses cookies. We use cookies to improve your online experience. By continuing to use our website we assume you agree to the placement of these cookies. We couldn't find a proper paper. invalid access. This website uses cookies. We use cookies to improve your online experience. By continuing to use our website we assume you agree to the placement of these cookies. The Dynamics of Social Media and Value Co-Creation
The current chapter aims to explore the relationship between social media and value co-creation, which has given rise to viral marketing as a means of effective communication and sharing information. Social Media Introduction
The history of select social media platforms is reviewed in order to draw attention to the evolution of the technology that drives wikis, blogs, electronic social networks, and social selection sites, and technologies that have been combined and evolved to allow users new methods of connection are identified. Peer reviewed: Yes, item is peer reviewed. Final version published as: Kietzmann, J.H., Hermkens, K., McCarthy, I.P. and Silvestre, B.S.,2011. Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons, 54(3), pp.241-251. Identifier: DOI: 10.1016/j.bushor.2011.01.005 Abstract: Traditionally, consumers used the Internet to simply expend content: they read it, they watched it, and they used it to buy products and services. Increasingly, however, consumers are utilizing platforms–—such as content sharing sites, blogs, social networking, and wikis–—to create, modify, share, and discuss Internet content. This represents the social media phenomenon, which can now significantly impact a firm’s reputation, sales, and even survival. Yet, many executives eschew or ignore this form of media because they don’t understand what it is, the various forms it can take, and how to engage with it and learn. In response, we present a framework that defines social media by using seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups. As different social media activities are defined by the extent to which they focus on some or all of these blocks, we explain the implications that each block can have for how firms should engage with social media. To conclude, we present a number of recommendations regarding how firms should develop strategies for monitoring, understanding, and responding to different social media activities. Rights: Rights remain with the authors.
What are the functional building blocks of social media?In response, we present a framework that defines social media by using seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups.
What are functional building blocks?In software engineering, functional building blocks are made up of configurable items too. At a granular level these microservices have one specific purpose and have well-defined interfaces to communicate with other services.
What is the most basic building block of any social media site?Identity: This is the most basic functional block of social media. It represents "the extent to which users reveal their identities in a social media setting" and can include information like name, age, gender, profession, location, and also information that portrays users in certain ways. 2.
What are the functions of social media?Social media platforms allow users to have conversations, share information and create web content. There are many forms of social media, including blogs, micro-blogs, wikis, social networking sites, photo-sharing sites, instant messaging, video-sharing sites, podcasts, widgets, virtual worlds, and more.
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Social media? get serious! understanding the functional building blocks of social media
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