Sales Promotion - Marketing aptitude questionsQ1. A producer announced that on purchase of a particular product another product will be provided at less rate is Show (1) Discount View Answer / Hide Answer ANSWER: (3) Cheap bargain Q2. _____________________ is irregular in nature. (1) Promotion
mix View Answer / Hide Answer ANSWER: (2) Sales promotion Q3. The long term sales effect of the sales promotion could be (1) Positive View Answer / Hide Answer ANSWER: (4) All of the above Q4. Providing offer to refund a part of the purchase price of any product to consumer is known as (1) Coupon View Answer / Hide Answer ANSWER: (3) Rebate/cash refund offer Q5. Evaluation, length of promotion, size of incentive, deciding how to promote and distribute the promotion program itself is the part of ____________________________________ (1) Tools View Answer / Hide Answer ANSWER: (3) Developing sales promotion program Q6. A small amount of product is offered to the customer for trial is called (1) Product combination View Answer / Hide Answer Q7. The change of customer behavior as result of promotion is measured by (1) Narrowcasting View Answer / Hide Answer ANSWER: (2) Customer audit Q8. A certificate that gives buyer a kind of saving when they purchase any specified item is called (1) Coupon View Answer / Hide Answer Q9. When customer is a getting some gift items with the product they purchase is known as (1) Price pack View Answer / Hide Answer
ANSWER: (2) Product combination Q10. A manufacture provide sales promotion to a wholesaler is (1) Cooperative advertising View Answer / Hide Answer ANSWER: (4) Trade promotion Q11.Which concept supplements the work of middlemen? (1) Cooperative advertising View Answer / Hide Answer ANSWER: (2) Sales promotion Q12. If product is related to warranty then price is related to (1) Retail outlets View Answer / Hide Answer Q13. Building and maintaining relation with government officials to influence legislation and regulation is a part of (1) Direct marketing View Answer / Hide Answer ANSWER: (4) Public relation Q14. The party who get advantages through sales promotion is (1) Retailer View Answer / Hide Answer Q15. Sales promotion is very important for any product, especially for newly launched and designed product. How it affect the product? (1) Affects the quality of product View Answer / Hide Answer ANSWER: (3) Affects the image of product Q16. Providing reduced price than the marked price by the producer directly on the package or sometimes called cents-off deals is known as (1) Coupon View Answer / Hide Answer Q17. If place is related to retail outlets then packing is related to (1) Warranty View Answer / Hide Answer ANSWER: (4) Attractiveness Q18._____________________ is an element of “Sales Promotion” includes distribution of free samples, organizing trade fair, exhibition, offers, discount coupon etc. (1) Marketing mix View Answer / Hide Answer ANSWER: (2) Promotion mix Q19. __________________________is the purpose of public relation activities to create good image of the company in the mind of the people. (1) Not to create immediate demand View Answer / Hide Answer ANSWER: (1) Not to create immediate demand Q20. On- pack coupons are the e.g. of (1) Trade promotion View Answer / Hide Answer ANSWER: (3) Money based sales promotion Q21.___________________________ is the factors contributing for the rapid growth of Sales Promotion. (1)
Pressurizing by manager to increase sales. View Answer / Hide Answer Q22. Increasing short term sales, getting retailers to carry new products and advertise more, reinforce brand position are ___________________ of Sales promotion. (1) Tools View Answer / Hide Answer Q23. Giving cash or award to customer for using the same product regularly is called (1) Coupon View Answer / Hide Answer ANSWER: (5) Patronage reward Q 24.When customers are getting offer for the product with fewer prices then the listed price is called (1) Refund View Answer / Hide Answer Q25. The cost handling in campaign and financing the offers is known as (1) Promotion cost View Answer / Hide Answer ANSWER: (3) Fulfilment cost Q26. A display in retail outlet is called (1) Money based sales View Answer / Hide Answer ANSWER: (4) Point of sale Q27. Which type of promotional tool is nonpublic, immediate, interactive and customized? (1) Indirect marketing View Answer / Hide Answer ANSWER: (2) Direct marketing Q28. Scratching card and getting gift or some offer immediately is called (1) Lucky draw View Answer / Hide Answer ANSWER: (2) Instant draw and assigned gift Q29. The best promotional tool in any marketing is ___________________________ (1) Word of mouth publicity View Answer / Hide Answer ANSWER: (1) Word of mouth publicity Q30.”Sales promotion means any steps that are taken for the purpose of obtaining or increasing sales” was stated by (1) Kollar and Clark View Answer / Hide Answer Q31. The producer gives a guarantee to the consumer that they will maintain the product in proper condition during a certain period is known as (1) Pre sales service View Answer / Hide Answer ANSWER: (2) After sales service Q32. The customer gets an offer of gift on some fixed date and the winners are announced through draw is called (1) Lucky draw View Answer / Hide Answer Q33.If a consumer is getting a product with either low cost or any free good with it as an incentive to buy a product is called (1) Coupon View Answer / Hide Answer Q34. The cost of printing, media support, artwork and distribution is known as (1) Promotion cost View Answer / Hide Answer ANSWER: (2) Communication cost Q35. Advertising allowance, incentives to salesman, quantity discount are the method of (1) Retailer promotion method View Answer / Hide Answer ANSWER: (3) Dealer promotion method Q36. To maintain the present customers to buy the product and encourage them to buy more is an objective of (1) Promotion mix View Answer / Hide Answer ANSWER: (4) Sales promotion Q37. A sales promotion in which a manufacturer provides to a wholesaler is (1) Trade promotion View Answer / Hide Answer ANSWER: (1) Trade promotion Q38. Sales contest, conventions, trade shows are (1) Word of mouth publicity View Answer / Hide Answer ANSWER: (5) Business promotion tools Q39. The product is sold and money is received in installments. No interest is charged on these installments is (1) Rebate View Answer / Hide Answer Q40. If price is related to discount then promotion is related to (1) Retail outlets View Answer / Hide Answer ANSWER: (2) Advertisements Q41. On pack samples are the examples of (1) Trade promotion View Answer / Hide Answer ANSWER: (3) Manufacturers promotions Q42. A promotion in which customer have to a small amount of money together with some proof of purchase is_______ (1) Money based sales View Answer / Hide Answer ANSWER: (2) Self-liquidating promotion Q43. Airline frequent flyers schemes are (1) Promotion mix View Answer / Hide Answer ANSWER: (3) Loyalty schemes Q44. Samples, coupons, premium offers, money refund orders, prize off, contests are tools and programs for (1) Product mix View Answer / Hide Answer ANSWER: (3) Customer sales promotion Q45. If promotion is related to advertisement then place is related to (1) Retail outlets View Answer / Hide Answer ANSWER: (1) Retail outlets Are coupons an example of sales promotion?Sales promotions increase the awareness of products, help introduce new products, and often create interest in the organizations that run the promotions. Coupons, contests, samples, and premiums are among the types of sales promotions aimed at consumers.
Which type of sales promotion uses free samples coupons and rebates?
What are the tools used in sales promotion?In general, some of the commonly used consumer-oriented promotion tools are as follows:. Free samples: ... . Coupons: ... . Exchange scheme: ... . Discounts: ... . Premium offers: ... . Personality promotions: ... . Installment sales:. What's an example of consumer promotion?Samples, coupons, premiums, contests, and rebates are examples of consumer sales promotions.
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Samples coupons premium offers money refund orders Price off contests are tools and programs for
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