Show Noise can also result from distractions within an advertising message itself. Free True False Public relations efforts such as publicity frequently offer lesser credibility than other promotional techniques. Free True False Guerilla marketing is an expensive marketing technique. Free True False A sponsor purchases access to the sponsored activity's audience and the image associated with the activity. True False Market leaders are more likely to engage in comparative advertising than new entrants. True False Feedback lets marketers evaluate the effectiveness of the message and tailor their responses accordingly. True False When an organization employs an integrated approach to marketing, it risks sending conflicting information that confuses consumers. True False Compared with personal selling, advertising, and sales promotion, expenditures for public relations usually are high in most firms. True False Mass consumption and geographically dispersed markets make advertising particularly appropriate for marketing goods and services aimed at large audiences likely to respond to the same promotional messages. True False The first step in the AIDA concept involves convincing the would-be buyer of the product's ability to satisfy his or her needs. True False An advantage of celebrity testimonials is improved product recognition in a promotional environment filled with hundreds of competing 15- and 30-second commercials. True False Viewers are likely to practice selective perception and tune out statements they perceive as too strong or not credible. True False Direct communications, other than personal sales contacts, between buyer and seller, designed to generate sales, information requests, or store or website visits is referred to as direct marketing. True False The process of communicating promotional messages begins with encoding. True False An IMC strategy separates the promotional mix into parts and views them as isolated components. True False Sales promotion provides a long-term incentive to emphasize, assist, supplement, or otherwise support the objectives of the promotional program. True False An advertising campaign is a series of different and unrelated ads that use multiple themes and appear in different media over a long period of time. True False Publicity is the marketing-oriented aspect of public relations. True False
The promotional mix requires a carefully designed blend of variables to satisfy the needs of a company's customers and achieve organizational objectives. True False An IMC strategy helps marketers create a unified personality for the product or brand by aligning all of their various promotional mix tools to send a consistent and unified message. True False What ethical concern is most likely to be an issue for the direct marketer?The first ethical issue companies need to consider in direct marketing approach is the right to be informed. The right to be informed is the consumers' right to information of alternatives as well as the right to accurate information that is not misleading or false.
Which of the following is an example of direct response media?This includes social media, digital, email, radio, print, TV and even influencer marketing.
Which of the following is an advantage of advertising in newspapers?Newspaper advertising typically costs less per thousand readers than television, radio, and direct mail advertising. In addition, newspaper staff members will work directly with advertisers to create ads at no additional costs. Newspaper advertising can also be customized to meet any budget.
What are the advantages to using magazine advertising as a media vehicle?Magazine audiences are highly targeted, allowing marketers to easily target relevant consumers without wasting budget. Audiences are generally more interested in your advertising and expect it.
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Noise can also result from distractions within an advertising message itself.
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