 Show Chapter 01 Overview of Marketing True / False Questions 1.Marketing is an activity that only large firms with specialized departments can execute. True False 2.Good marketing is not a random activity. True False 3.Understanding a customer's needs and wants is fundamental to marketing success. True False 4.Marketers might wish to sell their products to everyone, but it is not practical to do so. True False 5.The four Ps of the marketing mix include product, promotion, planning, and place. True False 6.Value is what you get for what you give. True False 7.In value cocreation, the customer participates in the creation of a good or service, which provides additional value to the customer. True False 8.Over the past decade or so, marketers have begun to realize that it is best to structure a firm's customer orientation in terms of transactions rather than relationships. True False 9.When a good or service is promoted, the purpose of the promotion is to inform, persuade, or remind customers about the good or service. True False 1-1 Copyright © 2017 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. ch011.Marketing is an activity that only large firms with specialized departments can execute.TrueFalse 2.Good marketing isnota random activity. Get answer to your question and much more 3.Understanding a customer's needs and wants is fundamental to marketing success. Get answer to your question and much more 4.Marketers might wish to sell their products to everyone, but it is not practical to do so. Get answer to your question and much more 5.The four Ps include product, promotion, planning, and place.TrueFalse 6.The group of firms that makes and delivers a given set of goods and/or services is called a supplychain. Get answer to your question and much more 7.Value is what you get for what you give. Get answer to your question and much more 8.In value cocreation, the customer participates in the creation of a good or service, which providesadditional value to the customer. Get answer to your question and much more 9.Over the past decade or so, marketers have begun to realize that it is best to structure a firm's customerorientation in terms of transactions rather than relationships.TrueFalse 10.When a good or service is promoted, the purpose of the promotion is to inform, persuade, or remindcustomers. Get answer to your question and much more 11.When a car manufacturer sells trucks, cars, and car parts to the government or military, this is an exampleof B2C marketing. Get answer to your question and much more 12.The power adapters Dell sells with its computers are built by small companies who specialize in power-related accessories. Dell and the power adapter manufacturers are engaging in B2B marketing. Get answer to your question and much more
13.Garage sales and online classified ads are examples of C2C marketing.TrueFalse 14.Entrepreneurial companies are unable to control their marketing Get answer to your question and much more 15.Foursquare is an example of a location-based social media application. Get answer to your question and much more 16.The trade of things of value between the buyer and the seller so that each is better off as a result is knownas an exchange. Get answer to your question and much more What are the 4 activities of marketing?The four Ps are a “marketing mix” comprised of four key elements—product, price, place, and promotion—used when marketing a product or service. Typically, businesses consider the four Ps when creating marketing plans and strategies to effectively market to their target audience.
Which activity activities are involved in the process of marketing?Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses.
Which idea is true of marketing quizlet?Which of the following are true of marketing? - It is a philosophy or perspective that stresses customer satisfaction.
What is one of the core aspects of marketing?Core aspects of marketing may includes many factors but you cannot deny few steps which needs high attention. It includes, awareness, evaluation and purchase. Considering these in mind you should never forget what do your customers want while thinking about different marketing aspects.
|
Marketing is an activity that only large firms with specialized departments can execute.
zusammenhängende Posts
Urheberrechte © © 2024 decemle Inc.
