Attracting Attention! Show We live in a time where multiple venues fight to catch our attention. Although billboards, television, are still players, the Internet is the largest draw for our attention. A designer’s ability to capture the audience’s attention is critical to conveying their message successfully. This is where the focal point comes into play. Focal Point & Hierarchy The focal point in a design is the area where the eye is drawn first. To create further interest, the designer should include accents. Accents are areas of importance, but they are not as important as the focal point. Think of this as a hierarchy; the focal point is most important; the accents have importance but to a lesser degree of the focal point.  Accents Accents are an important aspect of focal point. Depending on how the accents on the picture plane are handled, your eye will move from the focal point across the remainder of the design. This type of movement can be achieved by varying the size of the shapes, the spacing of the objects, the colors, and values, all of which play an important role in creating movement. As we will see later, sometimes it’s difficult to tell the focal point from the first accent! Unity Unity pulls a design together. If a design lacks unity it can feel incomplete or unintentional. Unity can be created by repeating shapes/forms, colors, values, patterns, texture, etc. Sometimes it’s as simple as adding a border around the design or adding a background value. It can be subtle or obvious but in any case, it should bring a sense of cohesiveness to the overall design. A drawback to unity is if a design is overly unified it runs the risk of becoming stagnant. To avoid an over unified design, include areas of emphasis, as shown in the image below. Emphasis Focal point and accents are important parts of emphasis. Emphasis is defined as standing out or different. Like unity, it can be created with shapes/forms, colors, value, etc., but it needs to call importance to itself by being different (think focal point and accents as these all tie together). Focal point and accents are important parts of emphasis. Emphasis is defined as standing out or different. Like unity, it can be created with shapes/forms, colors, value, etc., but it needs to call importance to itself by being different (think focal point and accents as these all tie together). Ways to Achieve Emphasis The ways to achieve emphasis, by contrast, are endless. Just some of the ideas you could use include:
Different ways to develop Focal Points The focal point in a design can be developed through contrast, isolation, and/or placement. Let’s take a look at all three. Contrast By developing a visual element that contrasts with the overall emphasis of the composition will automatically draw the eye towards it. Which is the focal point? The white slide at the bottom, or the black, negative space in the middle of the slide? The focal point is the isolated slide at the bottom of the layout, with the first accent in the center of the slides. The ambiguity between the focal point and the first accent is a great way to create visual tension in a design but needed to be created with clear intention. When creating a focal point with Isolation make sure to have the focal point physically isolated from the majority of the items on the picture plane. Placement By placing several elements in a design and pointing them to a specific area or single element you force the viewer to focus on that spot. Things to consider when developing a focal point. Simplify the Focal Point Before creating a design, ask yourself what do you want to stand out? If you want three, four, or five focal points, you’re breaking this rule. Don’t try to get everything into one design. Instead, try to remove things until you get to the heart of what you’re trying to capture. Keep in mind accents are great alternatives to attempting to have 5 focal points in one design! Near the edge Don’t place the focal point so close to the edge of the picture plane that the viewer’s eye is lead off of the plane. Don’t go dead center! A composition can get stagnant when the focal point is placed dead center (think bull’s eye). Once you’ve established your focal
point, move it out of the center of the picture plane. Absence of Focal Point Sometimes an artist doesn’t want a focal point. They use the repetition of a motif over the entire picture plane, which can create a lack of focal point. For example, the Abstract-Expressionist Lee Krasner wanted the viewer’s eye to move continuously around the picture plane. Fabric designs and wallpaper strive to lack a focal point. Common places where a focal point would not be desired are in fabric and wallpaper designs. Credits: Some of the information in this presentation comes from the book, Design Basics, Seventh Edition by David Lauer What is the focal point in art?A focal point is the most visually interesting area of the composition. There can be multiple focal points, within a composition, organized in a hierarchy of dominant to subordinate. The human eye is always drawn to the area of greatest contrast—it can't help it.
What is emphasis and focal point in art?Emphasis or Focal Point simply means the place the eye naturally travels to in a work of art. It can also be described as the focus or center of interest. Focal Point can be created by light, color, or line and movement in a work of art. Artists create focal points in their work to draw us in and keep us interested.
What do you call the creation of a focal area in a work of art?Convergence. A fourth way to create a focal point in artwork is to use implied lines to direct a viewer's eye to an object or element. This technique is known as convergence.
What is the main point of an artwork called?The term subjects in art refers to the main idea that is represented in the artwork. The subject in art is basically the essence of the piece. To determine subject matter in a particular piece of art, ask yourself: What is actually depicted in this artwork?
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In art, this refers to refers to the topic or focal point that an art is built around.
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