We’ve updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data. Show You can read the details below. By accepting, you agree to the updated privacy policy. Thank you! View updated privacy policy We've encountered a problem, please try again. Which of the following statements is FALSE regarding information search? Searching for information is free Nakeisha wants to purchase some new make-up, but she wants something different from what she is
currently using. Since she has experience w/ this product, she just thinks of other products she has tried & decides to purchase one of those. Which type of information search has she performed? Nathan is purchasing a new computer, so eh asks his friends & family for help in selecting one. He also has searched the Internet and visited Dell, Gateway, and IBM. Nathan is conducting which type of information search? Every winter, Laurie's skin becomes very dry & results in painful cracks in her skin on her fingers. Once this happens, Laurie remembers that Zim's Crack Cream works really well for this problem, so she stops at the store to pick some up. Which type of decision making has occured? Wendy was in Wal-Mart & noticed a display of baking items collected together & a little pad w/ recipes to tear
off. She looked at the recipe & decided that this would make a nice desert for Thanksgiving. So she purchased the product. Which type of decision making? Eric was in the store & started looking at riding lawn mowers. He didn't come to this store for the purpose of purchasing one, but he started considering it. He did not purchase one on that trip. Instead he went and compared at other stores, and did more research. Which type of
decision making? Barry is always searching information about wine. He reads Wine Spectator every month, has several books, visits wine-related Web Sites, and has visited stores. He purchases wine a lot, but he doesn't conduct this information search for just that reason. For Barry, his search for info of win is ___ The desired features or characteristics required to meet a consumer's
needs are his or her __ All of the brands that a consumer thinks of as potential solutions are known as the ___ Which of the following is NOT a subcategory of the awareness set? Thomas is aware of several different brands of electric shavers, but he is only considering seriously three different brands. These 3 brands that
Thomas is evaluating represent his ___ Brands that are found completely unworthy of further consideration are members of the ___ Brands for which a consumer is aware but basically indifferent toward compose his or her To which set do alternatives the consumer does not know about belong? Which of the following is a primary source of information available to consumers? All of the above Karen is going to the mall to purchase new shoes. Based on her prior experience w/ Nine West & her positive attitude towards
them, she plans on looking at Nine West store first. Her decision to visit the Nine West store is based on which source of information? Kasi is seeking the advice from her parents in her decision on which college to attend. Which source of information is Kasi using? Jon needed to purchase new tires for his SUV. He consulted Consumer Reports to see how the various brands were rated.
Jon consulted which type of information? Stephanie & her husband are considering the purchase of a 52" plasma TV. They've visited several manufacturers' Web sites, looked @ the ads in the Sunday newspaper, & have spoken w/ sales people at several electronic stores. Which source are they using? Lane is test driving several models of automobiles to help him decide which one
to purchase. Which source of information does this represent? Susan actually knows quite a bit about some product categories that she doesn't actively seek out information concerning and doesn't even own. Which of the following is the most likely means by which she obtained this information? Which demographic characteristic describes the smallest percentage of U.S. adult internet
users? Which of the following is true regarding the Internet as source of information? Consumers conducting a generic search in an Internet search engine use which type of terms? General product- related terms Services
that aid consumers in their search and decision making on the Internet are known to be __ Which of the following is NOT a major issue marketers must deal with concerning the Internet's in information search and decision making? How can they get more consumers to use the internet instead of seeking information from sales people? Lisa has to check her e-mail frequently to delete the unsolicited messages she gets, typically for loans and prescription drugs. If she doesn't delete them, her inbox will fill up and e-mails that she wants to receive won't get through. This unsolicited e-mail is known as __ ____ involves tracking consumer click patterns on a Web site and using that information to decide on banner ad
placement Which of the following involves techniques designed to ensure that a company's Web pages appear high on an Internet search result list? Search engine optimization According to the media consulting group, SmartReply, the best text message programs involve which of the
following? The number of alternatives, price range, store distribution, & information availability are examples of which factor that influences the expected benefits & perceived costs of search? Experience, familiarity, social status, shopping orientation, and product involvement are examples of which factor that influences the expected benefits & perceived costs of
search? Perceived risk is a function of the ___ A, B, & C Which of the following is probably the most important situational variable w/ respect to search behavior? Which marketing strategies are appropriate for limited decision making? Capture strategy and intercept strategy If a brand is included in a consumer's evoked set, which marketing strategy is NOT appropriate? Which marketing strategy requires consistent attention to product quality, distribution,
and a reinforcement advertising strategy because the brand is purchased habitually by the target market? Which marketing strategy is appropriate if the brand is not part of the evoked set and the target market engages in nominal decision making? One marketer for a brand of shampoo learned through research that consumers in the target market engage in limited decision making but
that this marketer's brand is not part of their evoked set. Which marketing strategy is appropriate for this company? Which marketing strategy is similar to preference strategy but is complicated by the fact that the target market is not seeking information about the brand? Why are evoked sets important to the marketer?The evoked set is important because it is a subset of existing brands in the market, and it is a subset of the brands of which the buyer is aware. The process of forming an evoked set from these broader sets is therefore of interest to both consumer researchers and managers.
What is the evoked set of brands quizlet?An evoked set is those brands or products one will evaluate for the solution of a particular consumer problem.
In which decision making mode is a consumer engaged when both experience and involvement are low?Experience and involvement are both low in the extended problem solving decision making mode. When consumers are inexperienced in a particular consumption setting, yet find the setting highly involving, they are likely to engage in extended problem solving.
Which decision rule states that the brand that rates highest on the sum?Therefore, the compensatory decision rule states that the brand that rates highest on the sum of the consumer's judgments of the relevant evaluative criteria will be chosen.
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Extended decision making with the brand in the evoked set requires which marketing strategy
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