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What are the major environmental influences which impact on international marketing?However, there are some differences, many of which are centered on environmental factors which affect international marketing: (a) the economic environment, (b) the competitive environment, (c) the cultural environment, (d) the political/legal environment, and (e) technological environment and the ethical environment.
What is the self reference criterion quizlet?For instance, self-reference criterion (SRC) is the unconscious reference to one's own cultural values and knowledge to base decisions on which can impede the ability to make good decisions in a foreign market.
What is a fundamental premise of Japanese ideology?A fundamental premise of Japanese ideology reflects the importance of individualism and competitive spirit for economic progress.
What is the meaning of international marketing environment?2. International marketing environment consists of global forces, such as economic, social, cultural, legal, and geographical and ecological forces, that affect international marketing decisions.
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