Presentation on theme: "Marketing & Operations of the Sport & Event Industries"— Presentation transcript: 1 Marketing & Operations of the Sport & Event Industries Show
2 DIFFERENT PRODUCTS The sport/event industry is unique because of the type of products it produces. Typically they are produced and consumed at the same time because they are activities or games. As a result, the product is different for each consumer. For example, a baseball
game is a product each spectator experiences differently. Some spectators may enjoy the game while others do not. The sport/event industry communicates with a vast audience. It often works with worldwide media to make products available. 3 UNIQUE EXPERIENCE The sport industry is unique because it appeals to a variety
of people for many reasons. The core benefits to customers who purchase sport products include entertainment, health, and achievement. For example, athletes perform in games to achieve wins and entertain fans. Some leisure athletes play certain sports for fun (entertainment), while others play sports to maintain or achieve good health. And some athletes play professional sports to earn an income.
4 ACHIEVEMENT Fans watch sports for entertainment and to see their favorite players and teams achieve wins. Because different sports appeal to many people in a variety of ways, the sport/event industry develops a wide variety of products that satisfy the customers' various needs and wants—whether it's an experience, such as the Super Bowl, or
manufacturing footballs for little league teams. 5 SPECTATORS/PARTICIPANTS
6 JOB CREATION/CONSUMER SPENDING
7 FISCAL IMPACT This refers to the government revenue ($$$s) generated by an event. Direct impact is based on expenditure figures multiplied by the number of visitors and nights spent in the
area. Indirect impact refers to the direct expenditures per industry applied to the multiplier for that specific industry. Total impact is made up of direct and indirect impact. 8 TOURIST DOLLARS Pro sports teams draw huge crowds of fans. Many of those fans come from out-of-town, stay at nearby hotels, and
eat at local restaurants. Seat licenses are beneficial to season ticket holders ONLY because they provide a specific place to sit at home games, but they do NOT benefit the surrounding community as a whole. 9 REVIEW
10 48. Which of the following usually is a characteristic of the sport/event industry: 11 48. Which of the following usually is a characteristic of the sport/event
industry: 12 49. The core benefits to customers who purchase sport products include
entertainment, health, and 13 49. The core
benefits to customers who purchase sport products include entertainment, health, and 14 50. A unique characteristic of the sport industry is that it
seeks to attract markets that 15 50. A unique characteristic of the sport industry is that it seeks to attract markets that
16 51. When a professional football expansion team is established in a community, the economic impact might result in A. business closures, job
layoffs, and high inflation rates. B. more tourism, lower tax rates, and high interest rates. C. increased job creation and more consumer spending. D. higher tax rates and fewer financial investment opportunities.
17 51. When a professional football expansion team is established in a community, the economic impact might result in A. business closures, job
layoffs, and high inflation rates. B. more tourism, lower tax rates, and high interest rates. C. increased job creation and more consumer spending. D. higher tax rates and fewer financial investment opportunities. 18 A. total B. indirect C.
fiscal D. direct
19 A. total B. indirect C. fiscal D. direct 20 53. Professional sports teams benefit their surrounding community by 21 53. Professional sports teams benefit their
surrounding community by Which of the following is an example of marketing the sport event?SEM-Unit 1.02 Matching. What are the 4 main segments of the sports marketing industry?Sports marketing is also designed to meet the needs and wants of the consumers through exchange processes. These strategies follow the traditional four "P"'s of general marketing: Product, Price, Promotion and Place.
Which is a characteristic of an effective logo for a sport or an event?It should be elaborate and flashy. It should include clip art. It should be clear and simple. It should contain at least three colors.
What benefit does a major sporting event or popular sports attraction provide to a city?Review(1) Chpt1_LAP Wide World Sports Marketing. |