concept refers quickly easily brand mind product category mentioned quizlet

Which concept refers to how quickly or easily a given brand name comes to mind when a product category is mentioned quizlet?

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Which concept refers to how quickly or easily a given brand name comes to mind?

Business Class - Chapter 14.

Is a name symbol or design that identifies the goods or services of one seller or group of sellers?

A brand is a name, term, design, symbol or any other feature that identifies one seller's goods or service as distinct from those of other sellers.

What refers to the value of a brand name and associated symbols?

Brand equity is the value of the brand name and associated symbols. The elements of brand equity include: brand loyalty, brand awareness, and brand association.

What is an example of a manufacturer's brand name quizlet?

Kellogg's, Hanes, and General Electric are examples of a manufacturer's brand. A product line is a group of products that are closely related because the: products are all sold under the same brand name. products all function in a similar manner and provide similar benefits.

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