What is the marketing objective for the maturity stage of the product life cycle quizlet?

"But I feel self-conscious wearing this."

Factors that affect whether a consumer will adopt a new product include usage barriers (the product is not compatible with existing habits), value barriers (the product provides no incentive to change), risk barriers (physical, economic, or social), and psychological barriers (cultural differences or image). The quote, "But I feel self-conscious wearing this," indicates that the new product may not fit well with the image the user has of herself—in this case making her feel self-conscious.

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What is the marketing objective for the maturity stage?

The marketing objective in the maturity stage is to maintain brand loyalty with reminder orientation. The company built its market share in the growth stage, now it is the time to maintain and hold the market share.

What is the objective during the maturity stage of the product life cycle?

The maturity stage is when the sales begin to level off from the rapid growth period. At this point, companies begin to reduce their prices so they can stay competitive amongst the growing competition.

What is marketing's goal in the growth stage of the product life cycle quizlet?

The marketing objective for the growth stage of the product life cycle is to differentiate the product from its competitors by adding features.

What is the maturity stage of the product life cycle quizlet?

The maturity stage of the product life cycle is characterized by a slowdown of sales growth and profit. Competitors are well-established and fewer new consumers enter the market. Marketing focuses on holding or gaining market share by continuing to differentiate the product and building on existing customer loyalty.
marketing objective maturity stage product life cycle quizlet

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