Terms in this set (22)
Data that describes a group of people in terms of their tastes, opinions, personality traits, and lifestyle habits. USER-CONTRIBUTED
Characteristics of people according to their lifestyle values-interests , attitudes, and opinions. USER-CONTRIBUTED
A segmentation of the consumer market, including personality, opinions, and lifestyle elements, including activities and
interests. USER-CONTRIBUTED
(pg. 233) Delves into how consumers actually describe themselves, how people self-select based on behavior and the psychological reason behind it. Excellent predictors but very expensive. USER-CONTRIBUTED
A tool for sophisticated determination of market segmentation. USER-CONTRIBUTED
Studies of consumers based on social and psychological characteristics USER-CONTRIBUTED
A way to differentiate among people or groups by categorizing them according to their
attitudes, personality types, or motivations USER-CONTRIBUTED
Studies of consumers based on social and psychological characteristics such as attitudes, interests, and opinions USER-CONTRIBUTED
Attitudes, values, activities, interests, demographics, media partners and usage rates; attempt to develop quantitive measures of lifestyle USER-CONTRIBUTED
Attitudes, Values, Activities Interests and Opinions, Demographics, Media Patterns, Usage Rates USER-CONTRIBUTED
Attempts to combine
psychological, sociological, and anthropological factor USER-CONTRIBUTED
Attitudes and Preferences; (more specific) Men 24-42. USER-CONTRIBUTED
Factors that influence consumers patterns of living or lifestyle USER-CONTRIBUTED
Analysis of consumer lifestyles to create a detailed customer profile. USER-CONTRIBUTED
Description of consumption based on their psychological and behavioral characteristics USER-CONTRIBUTED
Beliefs and feelings of consumers USER-CONTRIBUTED
Audience's
attitudes and beliefs, political leanings USER-CONTRIBUTED
Audience researcher factors concerned with such data as consumer buying habits, values, and lifestyle USER-CONTRIBUTED
A description of a market based on factors such as attitudes, opinions, interests, perceptions, personalities and lifestyles of consumers that comprise a market. (can study credit card usage, good life activities which include cultural/art events, outdoor activities, sports, etc.) USER-CONTRIBUTED
-using
personality and psychology to break down the target audienc USER-CONTRIBUTED
-Psychological influence on consumer behavio USER-CONTRIBUTED
The analysis of a person's day to day pattern of being as expressed in AIO's USER-CONTRIBUTED
Audience analysis that goes deeper than demographics and includes attitudes, beliefs and behavior. USER-CONTRIBUTED
A combination of demographics and measurements of psychological characteristics such as attitudes, opinions, and interests
USER-CONTRIBUTED
A research approach that attempts to categorize consumers according to their attitudes, beliefs, interests, and motivations. USER-CONTRIBUTED
Activities, interests, opinions, values, attitudes USER-CONTRIBUTED
Activities, Attitudes and Personality and Values. USER-CONTRIBUTED
A term that advertisers created in the mid-1960's to refer to a form of research that emphasizes the understanding of consumers' activities, interests, and opinions (AIOs)
USER-CONTRIBUTED
Allows us to describe why people buy USER-CONTRIBUTED