Which of the following correctly describes members of the inattentive audience?

  • The tone for broadcast news stories should be

      a. conversational, informal and relaxed.
      b. consistent with the rhetorical principles of Aristotle and Cicero.
      c. similar to the tone adopted by a college lecturer.
      d. similar to the tone of a lawyer advising a client.
  • When a broadcast news story includes a name that may not be familiar to listeners that name should

      a. be withheld until the audience’s attention has been captured.
      b. be the first thing in the story so that the audience can get used to it.
      c. come at the very end of the story so as to increase suspense.
      d. be excluded entirely from the story.
  • When reporting on people who have long titles, the practice in broadcast news writing is to

      a. use the full title and put it after the name.
      b. shorten the titles and put them before the name.
      c. use the full title and put it before the name.
      d. never use titles because people don’t remember them.
  • The proper place for attribution in a broadcast story is to place it

      a. after an indirect quotation.
      b. before an indirect quotation.
      c. in the middle of an indirect quotation.
      d. a separate sentence from the indirect quotation.
  • Which of the following numbers is written in correct style for a broadcast news story?

      a. 50,600.
      b. fifty-thousand 6-hundred.
      c. 50-thousand 600.
      d. 50-thousand six hundred.
  • Which of the following abbreviations is written in correct style for a broadcast news story?

      a. N.A.A.C.P.
      b. NAACP.
      c. N-double-A-C-P.
      d. En-double-aye-cee-pee.
  • Which of the following abbreviations is written in correct style for a broadcast news story?

      a. FBI.
      b. F.B.I.
      c. Eff-bee-eye.
      d. F-B-I.
  • Which of the following is NOT one of the types of leads used in broadcast news writing?

      a. Hard lead.
      b. Umbrella lead.
      c. Raincoat lead.
      d. Throwaway lead.
  • The body of a broadcast news story is usually written in one of two forms:

      a. descending order of importance or hourglass.
      b. descending order of importance or chronological.
      c. hourglass or chronological.
      d. chronological or focus.
  • Broadcast news stories are

      a. updated maybe once a day.
      b. repeated without change throughout the day.
      c. rarely, if ever, modified or updated.
      d. updated throughout the day with fresh, new angles.
  • When broadcast news writers are editing copy they

      a. always use newspaper copy-editing symbols.
      b. use newspaper copy-editing symbols when necessary to save space.
      c. use newspaper copy-editing symbols when necessary to provide clarity.
      d. never use newspaper copy-editing symbols.
  • Whenever words are circled on a page of broadcast copy, that means

      a. the words should not be read on the air.
      b. the announcer should give those words special emphasis.
      c. the announcer should read those words first.
      d. the words may be libelous.
  • When broadcast news reporters get information for stories from wire services, local newspapers or websites, they

      a. never give credit to the information to the source.
      b. credit the source of the information unless it is a competitor to your station.
      c. always give credit to the information to the source.
      d. credit the source of the information only if it is a competitor to your station.
  • Which of the following is a characteristic of the inattentive audience?

    Which of the following is a characteristic of the "inattentive audience"? an increase in the number of people who use partisan outlets as their primary news source.

    Which of the following are reasons why the amount of traditional news the typical American watches has declined since the 1970s quizlet?

    Which of the following are reasons why the amount of news the typical American watches has declined since the 1970s? Cable television and other high-choice media became available.

    Which term refers to the irresponsible and sensationalist approach to news reporting that characterized journalism in the early 1900s?

    yellow journalism, the use of lurid features and sensationalized news in newspaper publishing to attract readers and increase circulation. The phrase was coined in the 1890s to describe the tactics employed in the furious competition between two New York City newspapers, the World and the Journal.

    Which of the following was a common feature in the low Choice media System quizlet?

    Which of the following was a common feature in the low-choice media system? Each outlet featured nearly the same lineup of stories told in much the same way.

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