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Describes and interprets a culture and cultural behavior
Culture is the way a group of people live—the patterns of activity and the symbolic structures (for example, the values and norms) that give such activity significance.
Relies on extensive, labor-intensive fieldwork
Culture is inferred from the group's words, actions, and products.
Assumption: Cultures guide the way people structure their experiences.
Seeks an emic perspective (insider's view) of the culture
Relies on wide range of data sources (interviews, observations, documents; some may be quantitative.)
Participant observation is a particularly important source.
Product: an in-depth, holistic portrait of the culture under study
•Describes and interprets a culture and cultural behavior
•Culture is the way a group of people live—the patterns of activity and the symbolic structures (e.g., the values and norms) that give such activity significance.
•Relies on extensive, labor-intensive fieldwork
•Culture is inferred from the group's words, actions, and products of its members.
•Assumption: Cultures guide the way people structure their experiences.
•Macroethnography vs. focused ethnography
•Seeks an emic perspective (insider's view) of the culture and to reveal tacit knowledge—information about the culture that is deeply embedded in the culture
•Relies on wide range of data sources and three broad types of information: cultural behavior, cultural artifacts, and cultural speech
•Participant observation is a particularly important source.
•Product: an in-depth, holistic portrait of the culture under study