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1. Exporting - a common first step for many manufacturing firms
->later, firms may switch to another mode
2. Turnkey projects - the contractor handles every detail of the project for a foreign client, including the hiring and training of operating personnel
->at completion of the contract, the foreign client is handed the "key" to a plant that is ready for full operation (hence the name turnkey)
3. Licensing - a licensor grants the rights to intangible
property to the licensee for a specified time period, and in return, receives a royalty fee from the licensee
->patents, inventions, formulas, processes, designs, copyrights, trademarks
4. Franchising - a specialized form of licensing in which the franchisor not only sells intangible property to the franchisee but also insists that the franchisee agree to abide by strict rules as to how it does business
->used primarily by service firms (like McDonalds)
5. Joint ventures
with a host country firm - a firm that is jointly owned by two or more otherwise independent firms
->most joint ventures are 50-50 partnerships
6. Wholly owned subsidiary - the firm owns 100 percent of the stock
->set up a new operation (greenfield venture)
->acquire an established firm (acquisition)