Mathematics with Business Applications
6th EditionMcGraw-Hill Education
3,760 solutions
Marketing Essentials: The Deca Connection
1st EditionCarl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese
1,600 solutions
Intermediate Accounting
14th EditionDonald E. Kieso, Jerry J. Weygandt, Terry D. Warfield
1,471 solutions
Accounting: What the Numbers Mean
9th EditionDaniel F Viele, David H Marshall, Wayne W McManus
345 solutions
Several factors pertaining to the producer itself are important to the selection of a marketing channel. In general, producers with large financial, managerial, and marketing resources are better able to use more direct channels. These producers have the ability to hire and train their own sales forces, warehouse their own goods, and extend credit to their customers. Smaller or weaker firms, on the other hand, must rely
on intermediaries to provide these services for them. Compared to producers with only one or two product lines, producers that sell several products in a related area are able to choose channels that are more direct. Sales expenses then can be spread over more products.
A producer's desire to control pricing, positioning, brand image, and customer support also tends to influence channel selection. For instance, firms that sell products with exclusive brand images, such as designer perfumes
and clothing, usually avoid channels in which discount retailers are present
Mathematics with Business Applications
6th EditionMcGraw-Hill Education
3,760 solutions
Fundamentals of Financial Management, Concise Edition
10th EditionEugene F. Brigham, Joel Houston
777 solutions
Intermediate Accounting
14th EditionDonald E. Kieso, Jerry J. Weygandt, Terry D. Warfield
1,471 solutions
Business Math
17th EditionMary Hansen
3,734 solutions
Terms in this set (170)
The five flows in marketing channels discussed in the text are
a.
Product, negotiation, ownership, information, payment.
b.
Information, advertising, promotion, product, ownership.
c.
Promotion, information, ownership, negotiation, transportation.
d.
Negotiation, product, payment, information, promotion.
e.
Ownership, product,
negotiation, promotion, information.
The Census of Wholesale Trade classifies wholesalers into the following three categories:
a.
Merchant wholesalers, manufacturers' sales branches, and public warehouses.
b.
Sales branches and offices, company-owned stores, and merchant wholesalers.
c.
Merchant wholesalers, brokers, and commission merchants and agent wholesalers.
d.
Manufacturers' sales branches and offices; agents, brokers, and
commission merchants; and merchant wholesalers.
e.
Merchant wholesalers, manufacturers' facilitators, brokers, and independent producers.
For the channel manager, the external environments can be ranked, from most important to least important, as:
a.
Economic, competitive, sociocultural, technological, legal.
b.
Legal, competitive, technological, economic, sociocultural.
c.
Economic, legal, competitive, technological,
sociocultural.
d.
There is no single sequence for all industries at all times.
e.
All are equally important.
Vertical marketing systems are typically divided into the following three basic categories:
a.
Corporate, contractual, and horizontal.
b.
Contractual, vertical, and franchise.
c.
Administered, contractual, and corporate.
d.
Corporate, voluntary associations, and administered.
e.
Retailers' cooperatives,
contractual, and corporate.
Four fundamental behavioral processes relevant to the marketing channel are:
a.
Role, power, conflict, and segmentation.
b.
Social class, motivation, conflict, and power.
c.
Control, cooperation, perception, and culture.
d.
Power, conflict, role, and communication.
e.
Conflict, power, communication, and group processes.
Four fundamental behavioral processes relevant
to the marketing channel are:
a.
Role, power, conflict, and segmentation.
b.
Social class, motivation, conflict, and power.
c.
Control, cooperation, perception, and culture.
d.
Power, conflict, role, and communication.
e.
Conflict, power, communication, and group processes.