Rajkotupdates.news : youtuber carryminati appointed as winzo brand ambassador

NEW DELHI: Social gaming company WinZO has roped in independent content creator Ajey Nagar, better known as YouTuber ‘CarryMinati,’ as its brand ambassador.

As a part of this strategic collaboration, the content creator will generate gaming-centric content that is interactive, unique, and relatable for the company exclusively on his streaming channel ‘Carryislive’ and a solo integration on his primary YouTube channel ‘CarryMinati’. The company said he is a fast-rising digital phenomenon who enjoys a massive cumulative fan following of over 50 million for his inimitable comic skits and rib-tickling roasting videos will interest their users.

Carry Minati has a 50 million-plus collective digital following and is the most subscribed YouTuber in Asia and India.

The 22-year-old Delhi-based YouTuber said, “India is at the epicenter of a swiftly growing trillion-dollar global gaming opportunity. The country is the largest market for mobile games, contributing to nearly 40% of the worldwide downloads, which speaks volumes about the untapped potential of the social gaming community. It is important that visionaries in the marketplace join hands to discover and develop this untapped industry to build a robust ecosystem."

Saumya Singh Rathore, co-founder of the firm added, “Gaming is rapidly evolving and isn’t limited to only playing anymore. The advent of live streaming and community engagement has resulted in the evolution of a 360-degree gaming ecosystem, which Carry Minati has been at the forefront of. We are thrilled to have him onboard. We collectively hope to further our vision of promoting the spirit of winning and culturally relevant content across Bharat."

Last month it had forged a partnership with Ranveer Singh-starrer film ‘83’ to be its sports brand partner.

It also has secured principal sponsorships for two major sporting teams Bengal Warriors and Gujarat Giants in the Pro Kabaddi League (PKL), as well as associate sponsorship for Patna Pirates.

The brand also launched its multilingual brand campaign in collaboration with Ogilvy’s global chief creative officer Piyush Pandey with an aim to establish itself as the preferred destination for interactive entertainment.

The company has raised $100 million and is backed by investment funds including Kalaari Capital, Griffin Gaming Partners, Maker’s Fund, Courtside Ventures and Pags Group.

India's mobile gaming sector will grow from $1.5 billion of revenue in 2020 to $5 billion by 2025, according to a report published by VC fund Sequoia and management consultancy BCG.

The main driver of the growth, the company said, has been affordable internet connectivity and a rise in the penetration of smartphones, backed by an increased focus on vernacular and socially relevant content. Approximately, one in every five mobile game downloads worldwide is from India, it added. Ahead of markets such as the U.S. and Brazil, India was the leading country for the first half of 2021, reaching 4.8 billion downloads.

Catch all the Corporate news and Updates on Live Mint. Download The Mint News App to get Daily Market Updates & Live Business News.

More Less

Subscribe to Mint Newsletters

* Enter a valid email

* Thank you for subscribing to our newsletter.

-->WinZO ropes in Youtuber CarryMinati as brand ambassador &lt;h2 class="Post_Summary"&gt;The partnership seeks to leverage the foothold within gaming community in India.&lt;/h2&gt; &lt;div class="story-date border-bottom"&gt;19 Jan, 2022 - 12:08 PM IST&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; | &amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;By indiantelevision.com Team&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&lt;/div&gt; &lt;div class="col-lg-1 col-md-1 col-sm-2 col-xs-12 story-author"&gt; &lt;div class="social"&gt; &lt;a target="_blank" class="facebook" title="window.open(this.href,'_blank', 'width=700, height=300');return false;" href="//www.facebook.com/sharer/sharer.php?u=//www.indiantelevision.com/iworld/over-the-top-services/winzo-ropes-in-youtuber-carryminati-as-brand-ambassador-220119"&gt;&lt;/a&gt; &lt;a target="_blank" class="twitter" title="window.open(this.href,'_blank', 'width=700, height=300');return false;" href="//twitter.com/share?text=WinZO%20ropes%20in%20Youtuber%20CarryMinati%20as%20brand%20ambassador%20&amp;url=//www.indiantelevision.com/iworld/over-the-top-services/winzo-ropes-in-youtuber-carryminati-as-brand-ambassador-220119&amp;hashtags=WinZO,GamingStartup,AjeyNagar,CarryMinati,BrandAmbassador,"&gt;&lt;/a&gt; &lt;a target="_blank" class="linkedin" title="window.open(this.href,'_blank', 'width=700, height=300');return false;" href="//www.linkedin.com/shareArticle?mini=true&amp;url=//www.indiantelevision.com/iworld/over-the-top-services/winzo-ropes-in-youtuber-carryminati-as-brand-ambassador-220119&amp;title=Share%20on%20LinkedIn&amp;summary=&amp;source="&gt;&lt;/a&gt; &lt;/div&gt; &lt;/div&gt; &lt;div class="col-lg-11 col-md-11 col-sm-10 col-xs-12 xs-noleft story-wrap"&gt; &lt;div class="col-lg-8 col-md-12 story-pic"&gt; &lt;div class="big-pic"&gt; &lt;div class="enlarge"&gt;&lt;a target="_blank" href="//www.indiantelevision.com/iworld/over-the-top-services/winzo-ropes-in-youtuber-carryminati-as-brand-ambassador-220119?image=0"&gt;&lt;/a&gt;&lt;/div&gt; &lt;img src="//www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2022/01/19/img_19012022_120634_800_x_800_pixel.jpg?itok=wKIqHbjH" alt="//www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2022/01/19/img_19012022_120634_800_x_800_pixel.jpg?itok=wKIqHbjH" title="CarryMinati"&gt; &lt;/div&gt; &lt;/div&gt; &lt;div class="gems-mob"&gt; &lt;a href="//indiantelevision.com/events/prandcommaces2022/" target="_blank"&gt;&lt;img src="//indiantelevision.com/events/prandcommaces2022/prcomms.gif" width="300" height="300" align="center"&gt;&lt;/a&gt; &lt;/div&gt; &lt;div class="field field-name-body field-type-text-with-summary field-label-hidden"&gt;&lt;div class="field-items"&gt;&lt;div class="field-item even"&gt;&lt;p&gt;Mumbai: Homegrown interactive entertainment platform WinZO has roped in independent content creator Ajey Nagar who goes by the alias CarryMinati, as its brand ambassador. The New Delhi-headquartered interactive social gaming startup seeks to leverage its foothold within the gaming community in India with this strategic partnership.&amp;nbsp;&lt;/p&gt; &lt;p&gt;As a part of this strategic collaboration, the Youtuber will generate gaming-centric content that is interactive, unique, and relatable for WinZO exclusively on his streaming channel ‘Carryislive’ and a solo integration on his primary YouTube channel CarryMinati, said the gaming company.&lt;/p&gt; &lt;p&gt;“India is fast emerging as a critical market for interactive entertainment on the global grid. Gaming is also rapidly evolving and isn’t limited to only playing anymore," remarked&amp;nbsp;WinZO co-founder Saumya Singh Rathore.&amp;nbsp;"The advent of live streaming and community engagement has resulted in the evolution of a 360-degree gaming ecosystem, which CarryMinati has been at the forefront of. We are thrilled to have him onboard. We collectively hope to further our vision of promoting the spirit of winning and culturally relevant content across Bharat.”&lt;/p&gt; &lt;p&gt;According to the latest industry reports, the Indian gaming industry is generating over $1.5 billion revenue and is expected to exponentially grow to be a trillion-dollar industry by 2025. Interestingly, approximately, one in every five mobile game downloads worldwide is from India. Ahead of markets such as the US and Brazil, India was the leading country for the first half of 2021, reaching 4.8 billion downloads.&lt;/p&gt; &lt;p&gt;“India is at the epicentre of a swiftly growing trillion-dollar global gaming opportunity. The country is the largest market for mobile games, contributing to nearly 40 per cent of the worldwide downloads, which speaks volumes about the untapped potential of the social gaming community," stated&amp;nbsp;CarryMinati. "Considering there is a similarity in WinZO’s and my core competencies and brand values, I would like to create multiple avenues via this partnership to connect people from the remotest parts of the country through culturally relevant and relatable content. It is important that visionaries in the marketplace join hands to discover and develop this untapped industry to build a robust ecosystem.”&lt;/p&gt; &lt;p&gt;This announcement comes shortly after WinZO's recent partnership with Ranveer Singh starrer Bollywood film "83" as the official sports brand partner. The brand also launched its multilingual brand campaign in close collaboration with Ogilvy’s global chief creative officer, Piyush Pandey.&lt;/p&gt; &lt;/div&gt;&lt;/div&gt;&lt;/div&gt; &lt;/div&gt; &lt;/div&gt; &lt;div class="gems-mob"&gt; &lt;a href="//indiantelevision.com/events/prandcommaces2022/" target="_blank"&gt;&lt;img src="//indiantelevision.com/events/prandcommaces2022/prcomms.gif" width="300" height="300" align="center"&gt;&lt;/a&gt; &lt;/div&gt; &lt;div class="row story-tags row-eq-height"&gt; &lt;div class="col-lg-1 col-md-1 col-sm-1 col-xs-2 title"&gt;tags&lt;/div&gt; &lt;div class="col-lg-11 col-md-11 col-sm-11 col-xs-12 tags border-all"&gt; &lt;a target="_blank" href="//www.indiantelevision.com/keyword/winzo"&gt;WinZO&lt;/a&gt;&lt;a target="_blank" href="//www.indiantelevision.com/keyword/gaming-startup"&gt;gaming startup&lt;/a&gt;&lt;a target="_blank" href="//www.indiantelevision.com/keyword/ajey-nagar"&gt;Ajey Nagar&lt;/a&gt;&lt;a target="_blank" href="//www.indiantelevision.com/keyword/carryminati"&gt;CarryMinati&lt;/a&gt;&lt;a target="_blank" href="//www.indiantelevision.com/keyword/brand-ambassador-0"&gt;Brand ambassador&lt;/a&gt; &lt;/div&gt; &lt;/div&gt; &lt;div class="gems-mob"&gt; &lt;a href="//indiantelevision.com/events/prandcommaces2022/" target="_blank"&gt;&lt;img src="//indiantelevision.com/events/prandcommaces2022/prcomms.gif" width="300" height="300" align="center"&gt;&lt;/a&gt; &lt;/div&gt; &lt;/div&gt; &lt;/div&gt; &lt;div id="block-block-1199" class="clear-block block block-block"&gt; &lt;div class="podcast"&gt; &lt;a href="//games.indiantelevision.com/" target="_blank"&gt;Games&lt;img src="//www.indiantelevision.com/sites/all/themes/indiantelevision/images/gamezop.png"&gt;&lt;/a&gt; &lt;/div&gt; &lt;style type="text/css"&gt; .podcast{font-weight:bold;} .podcast img{margin:5px 0 0 0;} .podcast { position: fixed; left: 0; font-size: 11px; /* padding: 15px; */ bottom: 20px; background: #ff0000; color: #fff; border-radius: 0 15px 15px 0;; z-index: 999; width: 50px; height: 60px; padding: 5px 0 0 0; text-align: center; } .podcast a{ color:#fff;} .podcast1{ position:fixed; left: 0; font-size:30px; padding: 15px; top:50%; background:#ff0000; color:#fff; border-radius:0 50% 50% 0;} .podcast1 a{ color:#fff;} @-webkit-keyframes glowing { 0% { background-color: #ff0000; -webkit-box-shadow: 0 0 3px #ff0000; } 50% { background-color: #FF0000; -webkit-box-shadow: 0 0 20px #FF0000; } 100% { background-color: #ff0000; -webkit-box-shadow: 0 0 3px #ff0000; } } @-moz-keyframes glowing { 0% { background-color: #ff0000; -webkit-box-shadow: 0 0 3px #ff0000; } 50% { background-color: #FF0000; -webkit-box-shadow: 0 0 20px #FF0000; } 100% { background-color: #ff0000; -webkit-box-shadow: 0 0 3px #ff0000; } } @-o-keyframes glowing { 0% { background-color: #ff0000; -webkit-box-shadow: 0 0 3px #ff0000; } 50% { background-color: #FF0000; -webkit-box-shadow: 0 0 20px #FF0000; } 100% { background-color: #ff0000; -webkit-box-shadow: 0 0 3px #ff0000; } } @keyframes glowing { 0% { background-color: #ff0000; -webkit-box-shadow: 0 0 3px #ff0000; } 50% { background-color: #FF0000; -webkit-box-shadow: 0 0 20px #FF0000; } 100% { background-color: #ff0000; -webkit-box-shadow: 0 0 3px #ff0000; } } @media (min-width:0px) and (max-width:1024px){ .podcast {bottom:120px;} } &lt;/style&gt; &lt;/div&gt; &lt;/div&gt; &lt;div class="row full-advt"&gt; &lt;div class="ad-468x60"&gt; &lt;script type="text/javascript" src="//backfills.ph.affinity.com/phdd/affdd.js"&gt;<script type="text/javascript"> if((typeof window.affdpchk === 'function' && window.affdpchk())||0){document.write("<scr"+"ipt async='async' src='//www.googletagservices.com/tag/js/gpt.js'></scr"+"ipt><scr"+"ipt>var googletag=googletag||{};googletag.cmd=googletag.cmd||[];</scr"+"ipt><div id='div-gpt-ad-1566200062-9'><scr"+"ipt type='text/javascript'>googletag.cmd.push(function(){googletag.pubads().display('/152781180/ITV_Mobile_AP_ATF_300x250', [300,250],'div-gpt-ad-1566200062-9');});</scr"+"ipt></div>");} else {document.write("<scr"+"ipt async='async' src='//www.googletagservices.com/tag/js/gpt.js'></scr"+"ipt><scr"+"ipt>var googletag=googletag||{};googletag.cmd=googletag.cmd||[];</scr"+"ipt><div id='div-gpt-ad-1566200062-2'><scr"+"ipt type='text/javascript'>googletag.cmd.push(function(){googletag.pubads().display('/152781180/ITV_Desktop_AP_BTF_970x90', [970,90],'div-gpt-ad-1566200062-2');});</scr"+"ipt></div>");}

Who is brand ambassador of WinZO?

Who recently became the brand ambassador of the gaming app WinZO?

Is Bhuvan BAM brand ambassador?

What is CarryMinati famous for?