Of all the kinds of public speaking, persuasion is the most complex and the most challenging.Persuasion is the process of creating, reinforcing, or changing people’s beliefs or actions.
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Because everyone knows that a persuasive speaker’s goal is to influence the audience’s beliefs or
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actions, questions of ethics are less important in persuasive speaking than in other kinds of speaking.A speaker’s credibility can change during the course of her or his speech.
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The two major elements oflogosare evidence and emotional appeal.
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The slippery slope fallacy assumes that because something is popular, it is therefore good, correct,
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or desirable.Aristotle used the termpathosfor what modern students of communication refer to as emotional
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appeals.Informative speeches about processes are usually arranged in chronological order.
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When giving an informative speech, you should think about ways to relate your topic to the
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audience in the body of the speech as well as in the introduction.The more you assume your audience knows about your informative speech topic, the greater are
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your chances of being misunderstood.It is usually enough to practice your speech just once using your visual aids.
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If PowerPoint is allowed to dominate a speech, it can divert attention from the speaker’s message.
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As your textbook states, it is usually a good idea to write your entire speech on PowerPoint slides
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so your audience can read along with you.According to your textbook, it is usually a good idea to use a different font for each PowerPoint
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slide in your speech.It is seldom necessary to include a formal bibliography in the preparation outline for a classroom
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speech.The visual framework of a preparation outline shows the relationships among the speaker’s ideas.
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Hearing and listening are essentially the same.
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According to your textbook, when focusing your listening, you should concentrate on a speaker’s
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main points, evidence, and technique.●Essay – worth up to 5 points